Hoodies and Stones releases the most anticipated collection titled EL AZIZIAIN

Nigeria clothing brand and one of Africa’s leading clothing brands Hoodies and Stones present yet another most anticipating collection titled EL AZIZIAIN.

In recognition of their sterling qualities, exceptional contributions and dedication to the fashion industry championed by the CEO and the creative director FADIPE Adedamola Olaniyi.

Given the rate at which African culture is vanishing due to constant exposure from Westerners to indigenous peoples around the world, there is an urgent need to preserve what little of the culture is left through one of the things that people can hardly live without, clothing.

The more modern civilization spreads, the more de-westernized people appear to become, and this applies to every aspect of life, including fashion.

The brand therefore primarily focuses on resolving this cultural exclusion—in that African people (both at home and abroad) are frequently inclined to wear jeans and shirts—by creating African outfits that are not only limited to traditional styles.

A-Z OF EL AZIZIAIN COLLECTION

A few years back, El Azizia in Libya, North Africa was considered to be the hottest place in the world.

It certainly is the hottest place in Africa and amongst the hottest spots in the world.

This collection marks a new era for our brand, with each piece consciously created by local.