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‘Juice Ball Commercial Harps On Health Benefits Of Chivita 100%’


ChivitaAS the yuletide season which is the largest global marketing window approaches, players in the pure juice market like Chivita 100% have continued to experience remarkable rising tides in market performance. This, according to the Head of Marketing of Chi Limited, Mr. Probal Bhattacharya, is because of the increasing health consciousness among Nigerian consumers.

In the words of Bhattacharya, “our research has revealed that the average consumer in Nigeria is quite health savvy and will not want to compromise on any area of his or her health. This is why Chivita’s current Juice ball commercial is raising awareness on the amazing quality and health benefits of Chivita 100%. Indeed the whole campaign has been designed and executed based on clear consumer insight with the objective of reaching consumers at their relevant touch points.”

Bhattacharya, who was commenting on yuletide marketing activities in a chat with select journalists, also revealed that “the feedback we are receiving at this period of the juice ball campaign confirms our research findings on effective ways to engage the consumer and their health views. Just as consumers are excited about the commercial, we are confident that Chivita 100% Fruit Juice will continue to meet their expectations and sustain the excitement in more ways than one even beyond this Christmas and new year season.”

Also speaking, a brand and sport content analyst, Olamide Ajayi, noted that the Chivita 100% Juice ball campaign had in recent times attracted the attention of communication experts for its adherence to the principles of great advertising.

“It is necessary to separate good advertising from great advertising because when certain basic fundamentals are adhered to, great commercials are capable of arousing the emotion in a way that deepens the interest of the target audience and brings about a lasting relationship and that is what Chi limited has done with the juice ball commercial,” he observed.

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