Makeup companies have been trying to sell to men for decades. But the big challenge, as every marketer in the beauty industry knows, is getting men to believe cosmetics can be manly. Some brands, especially on the international scene try to do this by opting for a more manlier name – rebranding Mascara to Manscara, Eyeliner to Guyliner, foundation to tinted moisturizer.
Others argue that cosmetics that cosmetics gives men “masculine benefits” by accentuating a more pronounced jaw line, by attracting women, or fixing so-called “skin problems”. This is a line being towed by one of Nigeria’s leading skincare specialists and marketer, Ahmed Omotunde Abiola simply known as Abiola Ahmed, the Chief Executive Officer of Hush’D Makeover Limited.
According to her in a recent interview, “It depends on what a man wants to achieve with a beauty product. Everyone has a right to be beautiful be it a man or a woman. Cosmetics improves the features of the face and skin, therefore improving the image of that person. This can change lives because in the real world, image matters. A man wants to have a good image and confidence that radiates confidence and a skin that glows. Hence, a man should use cosmetics like a woman.”
Affirming her argument she added, “Cosmetology has the ability to make a difference in people’s lives. It finds a way of improving the features of the face and skin, therefore improving the image of that person. This can change lives because in the real world, image matters. It can stop people from getting jobs or meeting that special someone in their life for the first time. The impact of beauty products in a person’s appearance and facial features can have a profound effect on that person’s life. Hence, cosmetology enhances true beauty.”
Speaking further, she explained why she decided to opt for the beauty and style industry where she has made a name for herself.
Hear her : “Beauty is what people meet in someone before anything else. Style is one’s presentation of oneself with confidence and poise that radiate everywhere. I am passionate about beauty, fashion and style. I love making men and women alike feel beautiful and comfortable in their own skin. Which is why I ventured into the beauty industry and set my sight next on fashion.”
Abiola Ahmed established Hush’D Makeover Limited in 2015 primarily to make both men and women feel beautiful and comfortable in their own skin. What has followed is a string of amazing products, which has given her customers a feeling of confidence in their skin.
She is an experienced entrepreneur skilled in Leadership and Management, with an affinity for beauty and style. She launched Hush’D Makeover Limited, Nigeria’s Leading skincare and cosmetology company with varieties of cutting edge and effective beauty products, based on her vast experience in the skincare and beauty industry.
In her pursuit of excellence and desire to transform the beauty Industry in Nigeria, she plunged herself into building Hush’D Makeover to a world class beauty brand. Hush’D is an indigenous and duly registered beauty and cosmetology company that has its Head Office located at 10, Asenuga street, Opebi-Ikeja, Nigeria as well as a factory located on the outskirts of Lagos in Ikorodu division.
Abiola Ahmed holds a degree in Office Technology and Management from the Federal Polytechnic, Auchi and a Masters in Business Administration (MBA) from London Metropolitan School of Business and Management.
