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BeautybyAD CEO, Diiadem speaks on 6 years journey, new ambassador

By Guardian Nigeria
11 November 2022   |   4:08 pm
It was a moment of glory and a little bit of nostalgia spruced with pomp and pageantry when premium beauty brand, BeautybyAD spread the red carpet to celebrate its sixth anniversary. The occasion witnessed the unveiling of the company's first brand ambassador and the presentation of the winner of its beauty contest, the Face of…

It was a moment of glory and a little bit of nostalgia spruced with pomp and pageantry when premium beauty brand, BeautybyAD spread the red carpet to celebrate its sixth anniversary. The occasion witnessed the unveiling of the company’s first brand ambassador and the presentation of the winner of its beauty contest, the Face of Beauty by AD (FOBAD).

Former Miss Nigeria, Beauty Etsanyi Tukura was unveiled as the company’s first-ever brand ambassador while Naomi Diejenyo was presented as the winner of The Face of BeautybyAD.

Speaking at the event, the Chief Executive Officer of BeautybyAD, Adeola Chizoba Adeyemi otherwise known as Diiadem thanked all invited quests for gracing the event, while appreciating their customers whom she referred to as “Baddies”

“ I want to specially thank our baddies for the constant patronage and also our amazing distributors for sticking with us this long even with a lot of challenges.

“It has been six years of God’s faithfulness, the trials and challenges came but we fought through. To think that when we started with the dollar was N318 per dollar and now almost N1000 yet we are still in business.

“We believe in delivering only the best beauty products so we made sure our quality remained the same.

“We also practice inclusivity, hence we started the year launching our 15 shades luxe skin foundation and concealer to cater to all skin complexion.

“We have unveiled our very first brand ambassador @beautytukura and we’re so looking forward to this partnership. We also officially launched our beauty blender which comes in 3 shapes and four colours. Trust me, the beauty blenders are the next soft thing after Agege bread. We look forward to launching new products to cater to your beauty needs in 2023 and we hope you share these amazing moments with us.

“Thank you once again for showing up, the well-wishers, I see your messages and I appreciate them. The work doesn’t stop here. We just got started.”

On the choice of Beauty Tukura as their brand ambassador, Diiadem remarked, “Our official first brand ambassador is Beauty Etsanyi Tukura, a reality TV star, entrepreneur and a beauty pageant contestant from Nigeria.

“We picked her because not only is she a beauty queen but she also has the characteristics of a beauty brand ambassador. She’s beautiful, soft-spoken and a leader to so many queens out there. We are glad to go on this journey with her.”

On The Face of BeautybyAD winner, Naomi Diejenyo, Diiadem said She’s so happy to be part of the brand and she’s looking forward to starting her journey as the face of BeautybyAD.