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Luxury bag brand, Julie Jules berths in Lagos

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Handbags play an essential role in the life of modern women as they not only make a style statement but also are useful in carrying daily items.

Recently, fashion buffs with an eye for luxury handbags got an eye-full at the colourful launch of Julie Jules, a luxury bag brand, which held in Lagos recently.

Hosted by creative director, Julie, a Dubai-based entrepreneur, she not only wowed guests with the inspirational story behind the line, but also ensured that everyone present was saturated with the brand experience.

Speaking about the bags, named after Julie herself, she rolled out a limited edition with a variety of 16 colours in two different sizes of medium and large, adding that the core unique attribute of the bag line is its wood clasp opening made of the finest Beech wood, refined from 21 procedures.
“The wood is beech wood; strong and moldable. It can withstand any weather and the leather is eco-leather. It is soft when you touch it and comes in different colours. The wood goes through 21 stages before you actually decorate a bag. It can be made into any colour you want,” she revealed.


“I love wood and I thought of incorporating it in my bags. This bag is for every woman that likes good quality and wants to feel good about herself. Not every woman can spend $5,000 or $10,000 on a bag. We have seen designer bags that are ugly while so many unbranded bags look very good. Julies Jules is for every woman that can afford quality and really wants to look good,” she added.

The launch boasted of celebrities and business executives such as actress Cynthia Shalom; advertising guru, Lanre Oyegbola, Olu Adegoke, serial entrepreneur Olumide Mabawnku, and media and communication expert, Tunde Praise, amongst others.

Expressing satisfaction at the reception, Julie who last visited Nigeria 15 years ago said: “I’m happy, I wasn’t sure of how today was going to go, but it’s ok; it’s turning out better than I thought. I want to create something for the men also in the nearest future. I have other things too, but I can’t put out all my ideas at once. I want to see how this goes first. Soonest, I would travel to Spain and Italy because I’m talking to some manufacturers to see what we can do before the year runs out.”


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Julie Jules
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