Mavin Records celebrates 10th Anniversary, drops all-star record
As foremost Nigerian record company, Mavin Records, marks its first decade of operations, it has been raining festivities across the music scene.
Spinning off with an exclusive anniversary beach party last Sunday, the music company, which was founded by renowned music producer, Don Jazzy, drew accolades from a myriad of industry colleagues and fans.
Now, stretching the list of activities to mark this historic moment, the record company has now released a Mavin Records collaborative song dubbed, Overdose. The song, which features Magixx, BoySpyce, Ayra Star, Ladipoe, and Crayon, is the lead single off a collaborative album, which Don Jazzy has announced will be dropping this year.
Reflecting on his exploits in the music industry, the music honco, Don Jazzy tells Weekend Beats that his mission was always, “to grow Mavin Global into the music powerhouse of Africa. By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.”
He recounted how he built the now-defunct Mo’Hits Records, which shot him into the spotlight, alongside D’banj, Wande Coal, Tiwa Savage, D’Prince, and Kayswitch, and later tapped his cousin, Tega Oghenejobor, to create its successor, Mavin Records.
Don Jazzy also emphasised that the record company has been able to distinguish itself by aggressively embarking on some of the most “creative collaboration and innovative partnerships,” that the continent had ever witnessed.
Drawing references to the 2019 multi-million dollar investment from the Pan-African firms, Kupanda Holdings and TPG Growth, respectively, Don Jazzy also hinted on the vision for Mavin Records, distinguishing it as a global venture.
“We scaled up; broadened our scope of operations to include marketing, content production, publishing and licensing, and we adopted a more robust artist roster. The plan was clear: to take over the world. And as we gear for another decade, we look forward to further tapping into Africa’s creative ecosystem and aid the growth of the creative industry. We are also very much going to continue mentoring Africa’s future music business executives through our annual Mavin Future Five leadership initiative.”
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.