Meet Chidinma, winner Shal’Artem Knockout Malaria Dance challenge
A student, Cecilia Chidinma Iheonuekwu, recently emerged overall winner of Shal’Artem Knockout Malaria Dance Challenge. The four-week challenge was aimed at raising awareness on danger of malaria and also an opportunity to give back to the community.
In the contest, participants were made to mimic Broda Shaggy’s Shally Dance dance steps. Apart from their creative style, winners were also picked based on social media likes and engagements across social media platforms.
Total of 12 contestants won total prize money of N1,850,000. The winners were Cecilia Chidinma Iheonuekwu who emerged the grand prize winner, with a sum of N1million; Victoria Adebanke Olusoji, the runner up, who won a sum of N500,000 and the third prize winner, Festus Chinemerem Wisdom who won a sum N300,000 respectively. There were also five consolation prizes of N50,000 each and a new category of most creative dance was also rewarded; the four contestants got N50,000 each.
While speaking on the challenge during the presentation of prizes to the winners, Chief Executive Officer, Shalina Healthcare Nigeria, Shalina Clifford, said the project was a social initiative principally to make meaningful contributions to health development in Nigeria by raising awareness about malaria.
“The mission of the company is to provide quality medicine that are affordable and available.”
In the same vein, the company’s Brand Manager, Analgesic and Anti- Malaria, Chiuba Nwosu, said that the challenge goes beyond dance but about awareness on one of the major deadly diseases ravaging the society for long.
“The essence of the dance challenge is to ensure that majority of the people is aware that malaria can be kicked out within three days through Shal’Artem. About 32 per cent of global population is currently affected by malaria and in this, Nigeria is very prominent. So, the idea of the challenge is to use the social media as a platform to engage the people on this issue and this has been very productive.”
Speaking on the process of the challenge, Nwosu said; the #KnockoutMalariain3daysdancechallenge received an overwhelming entry, which indeed raised the conversation and social engagement about solution to malaria.