Music Week Africa To Expand Pan-African Music Frontiers
Organisers of Music Week Africa (MWA), have announced the launch of its annual Pan-African week long series of events designed to explore and promote all aspects of the industry’s diverse ecosystem.
At a press conference in Lagos recently, promoters of the event said the platform would provide business networking for musicians, professionals and other players in the music industry as well as enlighten sector practitioners, investors and policy makers about the industry.
Speaking at the media parley, founder MWA, Audu Maikori, revealed that the African music business is now open for business, adding that the maiden edition will focus on the three key countries, Nigeria, Kenya and South Africa, which have been industry leaders in the African entertainment industry in the past decade.
He said, “The impact on digital marketing, promotion sales, performances and publicity is changing the way artistes, brands as well as record labels are conducting business all across the world. Africa is no different, the creatives, business of entertainment, supporting technology, music policies, trends and growth sectors are all covered by respective players in the music space across various countries in Africa and need to work together to put African entertainment businesses on a competitive level playing field and become fully integrated into the global economy.”
He further stated that the event which be taking place in March 2016, would be made up of exhibitions, product launches, workshops, investor clinics, product launches, country showcases and more.
In his remark, Director, Finance & Technology MWA, Raul Sawhney, noted that it is only now, aided by digital technology, that Africa’s insurmountable influence on world music is getting recognition and traction, stressing that the Africa music industry is primed for growth and MWA’s role is to provide robust knowledge of the music industry and create a platform that highlights the inherent opportunity and value across the African entertainment business.
“The combination of music, arts and entertainment and the adoption of technology now make Africa the next frontier for new talent and sound. The conditions are right, and the African entertainment industry is officially open for business,” he said.
Lee Kasumba, Director Music Week Africa, stated that there is the need for an international conference that will connect the African music industry through a series of events, discussions and policy engagements to drive growth in the entertainment industry.
The African music landscape has grown significantly in the past few years. Nigeria’s entertainment and media market is the fastest-expanding major market globally. It is expected that by 2019, the market will be more than twice as big, with estimated total revenue of US$8.1 billion.
The South Africa’s entertainment and media market continues its run of double-digit year-on-year growth, and is set to reach R176.3billion by 2019, while Kenya’s entertainment and media market is set to surpass US$3 billion in 2019. The industry has the potential to do much more and MWA will bring together key stakeholders to start the conversation about enabling sustainable growth in the entertainment industry across the continent.
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