Nancy Isime hits jackpot
If you are an entertainment devout, chances are that you probably love enjoying adult beverage, as both seem to go hand-in-hand.
It is on this premise that premium vodka brand, Laplandia, unveiled sassy actress and show host, Nancy Isime, as the face of the brand, whilst also unveiling its range of drinks into the Nigerian market.
Expressing her excitement at joining the Laplandia family, Isime stated that the brand keyed into some of the values she stands for, including healthy lifestyle and attention to details.
She said: “I was called for a meeting sometime last year. I was on set filming and the entire Laplandia team came to put me through about the brand in between scenes. I saw the brand and I loved it immediately, especially as it has a variety of flavours.
“I felt that it would be nice to stand for something. With what I’ve seen with how detailed the brand is, together we can take it far. I’m very glad that there is a brand that I represent that speaks to my kind of lifestyle.”
At the high-octane event, which took place at Filmhouse Imax Cinema, Lekki, Lagos, the Chief Executive Officer of Laplandia Vodka Nigeria, Henry Uzoma, who currently holds the sole franchise to distribute the vodka brand in Nigeria and Africa, described it as being on a class of its own, due to its originality, and cannot be synthetically copied.
According to him, the purity level of the water in Laplandia gives it a smooth and soothing feel, while its different flavours, which include coconut, cloudberry, lingonberry, bilberry and others, make it stand out.
Commenting on the choice of Isime as brand ambassador, he said it was hinged on her willingness to work with the brand and her insight on how to go about promoting it.
“I would want to work with people the way you want to work with me. One thing we took into consideration is her willingness to push the brand. I met Nancy Isime and she gave me valuable insight on how to go about promoting the brand. I saw the passion in her; she had an attachment, I could see how connected she was to the brand,” Uzoma said.
Packaged by the event management and public relations outfit, Star Station, the ceremony had in attendance other brand representatives of Laplandia like Ozo of the BBNaija season 5 and popular Instagram influencer, Eniola.
No comments yet