Olamide, Itel partner, set new targets

Afro-pop star, Olamide Adedeji better known as known by his first name or Baddo, has emerged itel Mobile’s official brand ambassador.

According to the smartphone company, the signing of the Shakiti Bobo crooner is informed by the brand’s desire to enhance consumer engagement and endear more fans to her community.

The firm in a statement explained that it’s choice of Olamide as brand ambassador brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets.

It stated that signing is likened to the coming together of two kings, with the former being a leader in the smartphone mass market in Nigeria, whilst Olamide makes popular music for the streets, rolling out frequent hits they can relate with.

“We are delighted to have him in our family at this time. The choice of Olamide as the face of our brand is based on the many similarities between both brands. Both brands have been able to stay on top of their game; we are both leaders in our spaces.

“Olamide is the king of hip-hop and street music; we are the king of smartphones in the mass markets. Both of us complement each other, hence the collaboration. Both brands are real kings, blessed with a community of hardworking and aspirational individuals and I believe the best is beginning to take shape,” said Oke Umurhohwo, Marketing Communications Manager (West Africa), in a telephone conversation with told The Guardian.

Commenting on the partnership, Olamide said, “it feels very special working with a great brand that shares similar goals with you. This is more than a mere partnership, it is a relationship that would bring satisfaction and happiness to both our audience. I look forward to the great things we will do together in the days ahead.”

The unveiling was staged online via the mobile brand’s social media pages and attracted over 500,000 views across different social media platforms.