StarTrek, Star Quest fused to one show, Gulder Ultimate Search to be rekindled
The brewing giant disclosed this during a media parley with journalists tagged ‘Meet and Greet’ held in Ikeja, Lagos.
Explaining why the reality show was rested, the Corporate Affairs Director, Nigerian Breweries Plc, Mrs Sade Morgan, said it is due to cost but stated that plans are underway to return the show the delight of Nigerians.
She explained that the GUS series is the very first 100 per cent local content reality television programme in Nigeria and it is a survival type reality programme that highlights the struggle of contestants between 10–30 persons, depending on the reference edition.
“The contestants struggle against themselves and the wild i.e. nature and their search for a hidden treasure that brings to the last person standing instant fame and fortune,” she said
The last season which held in 2012 in Aguleri forest in Anambra state winner of the last season in 2012
GUS 11 was, where ‘The General’s Helmet’ was found by Chinedu Ubachukwu, who was rewarded with 10 million naira and a brand new Ford Explorer SUV.
Morgan also explained that brand’s flagship music platforms — Star Quest (a musical talent hunt) and Star Music Trek, a musical concert — have been collapsed into one event and was re-launched two weeks ago.
It will be recalled that Nigerian Breweries in 2017, after 15 years of the experiential tour with the music concerts across major cities in the country, overhauled Star Music The Trek, in a move that was a pleasant surprise to fans and consumers around the world.
The multi-city annual tour has held in over 25 cities, featured over 50 musicians, and aired to over 100 million radio and TV audiences. The hitherto music-only gave way to a new platform called Star Music The Fusion, a union of two elements that Star consumers care deeply about – music and football.
The platform saw music artistes, football legends and DJs compete in teams named after the brand’s partnered clubs like Manchester City, Real Madrid, PSG, Juventus, Barcelona, and Arsenal.
In its seven decades existence, the brewing company has continued to occupy the premium position by bringing a brighter shine to millions of fans. It has consistently sustained this through platforms like STAR Trek, STAR Quest, STAR Mega Jam, STAR Super Fans, and ‘Shine On Nigeria’.