In a shifting global trade landscape reshaped by the United States of America’s tariffs and China’s drift towards Africa, The Elite Wanderer (TEW), a premier lifestyle and legacy brand in Africa, has redefined the way African entrepreneurs connect to global markets.
TEW is doing this through its recent launch of China Supply and Wholesale Mastery Tour, a curated business and cultural experience that takes participants to the very heart of the world’s manufacturing capital.
The Founder of TEW, Victor Tubotamuno, stated that with the programme, opportunities for cross-border partnerships have never been greater. “Bilateral trade between China and Africa has now surpassed $280 billion, creating unmatched possibilities for African entrepreneurs to access products, negotiate directly with manufacturers, and build supply chains that drive scalable growth.
“At the centre of this opportunity lies the Canton Fair, the world’s largest trade platform, boasting more than 60,000 booths and attracting buyers from over 200 countries. Through TEW’s curated programme, participants gain direct access to factories, suppliers, and global distribution channels that would otherwise remain beyond reach. This is not simply a business trip,” Tubotamuno noted.
He added: “It is a transformative experience designed to change how African entrepreneurs think about sourcing, negotiation, and global trade. Access is the new asset, and TEW ensures our clients don’t just enter these markets – they navigate them with confidence, strategy, and influence.”
Tubotamuno explained that beyond commerce, TEW’s China Supply and Wholesale Mastery Tour blends professional development with cultural immersion. Participants will engage with industry leaders, explore trade hubs, and experience first-hand the dynamics of China’s vast manufacturing ecosystem. Each element of the programme is tailored to empower entrepreneurs with the knowledge, tools, and networks to not only expand their businesses but to create enduring legacies.
“By bridging African enterprise with China’s industrial powerhouse, TEW continues to advance its mission – delivering exclusive access, global opportunities, and pathway to long-term transformation,” he said.
