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The Kitchen… In search of hospitality entrepreneurs


To further grow the hospitality industry in Nigeria, as well as empower talents with the interest of becoming restaurant owners, The Kitchen, a new initiative has launched in Nigeria.
Based on how Nigeria’s dining out culture has grown tremendously over the past years and more restaurants are beginning to open up, Mastercard a global payment and multinational financial services corporation in partnership with Nigeria’s premier discovery platform, Lost in a City came up with the initiative, which is a competition to empower rising entrepreneurs in the hospitality industry.


Scheduled to commence in September, The Kitchen would host a pool of emerging talents in the industry across the country and provide a platform for them to compete. The winner will get N2 million to be invested into their dream of becoming a restaurateur. The challenge will be to create their own pop-up stands for a period of three nights or more in order to see who will become the next top restaurateur in Nigeria. Throughout September, four contestants will prove to their customers that they have what it takes to open a successful restaurant outlet. The winner will be selected based on the showcase of the 3-Pillars of a successful restaurant or hospitality firm, food, ambiance, and service.
The project will kick-start with six semi-finalists that will be expected to show their cooking abilities. If the contestant is not a chef, the partnering chef will be expected to cook. Each contestant will be expected to cook one of their assigned three course meals for the judges, and the four best contestants will be selected to continue the pop-up round.

Judges on the competition are, Founder and CEO Lost in a City, Tannaz Bahnam, Marketing Director Mastercard, Ifeoma Dozie, CEO, Chef Eros & Co, Chef Eros, Founder, Olisa TV and Perception Media, Olisa Adibua, and Founder and Executive Chef, HSE Gourmet, Nkesi Enyioha.


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The Kitchen
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