The Voice Africa debuts tomorrow

Airtel Africa is set to debut its reality TV show, The Voice Africa. The programme, which debuts tomorrow, received 78,804 registrations from Nigeria, Kenya, Seychelles, Tchad, Uganda, Congo, Zambia, Tanzania, Rwanda, Gabon, Madagascar, Malawi, and the Democratic Republic of Congo.

While 12,308 talents were selected for the audition stage, a total of 100 (seven per country), in addition to two wild cards, were chosen to proceed to the live shows in Lagos, Nigeria. Organised in partnership with FAME Studios Africa, the show will be broadcast on free to air TV stations across its markets.

The Voice Africa will follow the format of the global show, starting out with blind auditions, battle rounds, knockouts, playoffs and conclude with the live shows. The show will run for 25 weeks, airing one show per week, with the first shows running the blind auditions based solely on the talents’ voices and not looks.

Group Chief Commercial Officer, Airtel Africa, Anthony Shiner, said: “We are thrilled to finally bring Africa’s exceptional musical talents to the world through the continent’s version of the global award-winning show, The Voice. The Voice Africa will display African musical talent, delivering excitement and entertainment to millions across the world, whilst showcasing amazing voices, performances, and intrigues.

It is an opportunity to celebrate and contribute to Africa’s musical scene through real life stories of resilience, persistence, struggle, and success that some of you can relate to and will undoubtedly impact your lives.”

Airtel Africa believes in enabling the youthful talent on the continent and has continuously supported the notion that Africa’s youth are future leaders, not only on the continent but worldwide. To show commitment and the organisation’s support, Airtel Africa has invested in various initiatives that aim to promote youthful talents and expertise in education, sports, and the innovation sectors.