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To the sound of music, models rock Backyard Fashion Show


DJ Blondie on the wheels of steel

Ordinarily, runway fashion is a big deal in Nigeria. However, when you add music to it, then it becomes a super show. That was exactly what went down at the maiden edition of Backyard Fashion Show held last Sunday, at the Backyard Bar and Grill, Victoria Island, Lagos.

Really, the weekend could not have gotten any better, as guests from both the fashion and music industry gathered in their numbers to witness this year’s show, which has the backing of Heineken brand.

First of its kind, the fashion & lifestyle event witnessed amazing teams of fashion designers, make-up artists, photographer & models showcase the very best of African fashion. It also featured 360-degree cameras capturing attendees in their glamorous ensembles, with green carpet host Paul on hand to interview the A-list guests.


A brilliant fusion of fashion and music, the live afro-jazz band opened the show to the delight of those present with a spectacular performance that set the tone for the evening. The fashion show also featured designer such as Johnny Lingo, Doo by Iyanu, Ina and Denike, who showcased their exquisite pieces on the runway.

It was cheers all the way, as the beautiful models strutted the runway, swinging their wait to the sound of music.

A scene from the show

Speaking at the event, Brand Manager Heineken, Nigerian Breweries Plc, Olaoluwa Babalola said,

“The maiden edition of the Backyard Fashion show is one of a kind. It was put together to promote creative and talented underground fashion brands in Nigeria. As an international brand present in 192 countries around the world, Heineken is happy to be a part of this initiative. The brand continues to provide experiences that will shape the future of fashion in Africa.”

The show, which was themed Africanism, had attendees show up in an array of afro-centric attires, thereby showcasing exquisite and creative pieces depicting African heritage and culture through fashion. The theme intends to show reflective contemporary African styles and versatility that tell a story of our heritage and the African pride.

Hosted by Louisa Olaniyi, the show had notable faces including Tobi Bakre, Timini, Akin Faminu, and others.

Available in 192 countries across the globe, Heineken is the world’s most valuable international premium beer brand.

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