Brand launches producers series, collaborates with Sarz, Clarence Peters, Phyno
Following five successful seasons of the competition in the United States, premium cognac, Rémy Martin is excited to introduce Season 1 of its impactful music platform taggedProducers Series, which is designed to discover and celebrate budding music producers and video directors in Nigeria.
This is in line with its commitment to discovering of many talents and creative genius of music producers, thus, bringing together both established and developing artists in the spirit of collective success.
According to the premium cognac brand in a statement, behind every chart-topping hit or film is the craft of a producer and a director. They take the risks, make the tough calls, and help build other talents.
“Rémy Martin believes that success is best achieved in a collaborative manner and the brand will continue to provide a platform to spotlight and elevate emerging talents in the music industry.
“With the help of three notable names in the Nigerian music industry, the Producers Seriesis offering unsung visionaries the unprecedented chance to break through and break forth into the big leagues and get the legendary co-sign,” the statement read.
The producer competition will be giving two talented individuals the opportunity to get their ultimate break in the music industry by working on a track produced, directed and curated alongside chart-topping music producer, Sarz, award-winning music video director, film maker and cinematographer, Clarence Peters and ace rapper, singer, songwriter, record producer, Phyno laying down the verses.
Speaking on the competition, Sarz noted that the power of mentorship cannot be overstated; stressing that it guides people to make fewer mistakes on their journey to success.
“This is why I started The Sarz Academy, and partnering with a big brand like Rémy Martin on this campaign will definitely allow me to expand on this and reach more people,” he said.
For Rapper and singer, Phyno, “Working with Rémy Martin on this project where I can mentor young and upcoming talents and share advice on how to get to the top and even work with them. I don’t think there’s any other brand appreciating creators like this.”
On his part, Clarence Peters notes that success is a legacy – the mindset that you have, your philosophy – and cannot be pass on from generation to generation without mentorship.“For me, I am big on legacy and heritage that is why I chose to be on the campaign with the Rémy Martin team,” he said.
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