In a bid to seamlessly blend creativity, entertainment and bring its vibrant, community-driven spirit to life, Irish blended whiskey, Jameson recently unveiled the Jameson Yard, its first-ever branded residence in Lagos.

Located in Lekki, friends of the brand, influencers, ambassadors, partners and celebrities came together for a one-of-a-kind experience at the immersive hub, where creativity, connection and a good time are always on the agenda.

The evening was star-studded with music acts like Made Kuti and his wife, Nedo; Big Brother Season 9 winner, Kelly Rae, Dotti the Deity, Larry Hector, Callheruche, Ebuka Nwobu of Vogueboys, Tobi Mohammed of Mainland Block Party, Bisilola of Afrovibes, and many more joining the fun.

The evening, filled with excitement, good vibes and even better conversations, saw guests gathered to savour expertly crafted Jameson cocktails with fun, quirky names like Rebirth, TIM and Date Night, which were perfectly paired with mouthwatering gourmet bites.

Speaking at the event, Pernod Ricard’s Head of Portfolio, Bodam Taiwo, said, “Jameson Yard reflects our commitment to creating safe spaces for our community and being an integral part of their journey.It’s not just about the whiskey; it’s about the people, the stories and the memories we create together.”

Taiwo stated that starting from January 2025, Jameson Yard will open its doors to the public, offering a variety of exciting experiences like whiskey tastings, live music sessions, JBB dinner, creative workshops, podcast recordings and more. The Hub is set to become the creative heartbeat of Lagos, a place where collaboration and celebration go hand in hand.