Newly-signed artistes should learn to be humble – Don Lamba 

The Managing Director, CSE Records, Onyekachukwu Mba, aka Don Lamba, has charged upcoming artistes to make patience and humility their guiding principle in the quest to be a force to reckon with in the entertainment industry.

Don Lamba, in a chat with Weekend Beats, also urged music artistes to understand that it takes processes for things to manifest in the desired direction in life, adding that when they gain prominence, they should not forget their humble beginnings.

The music executive also emphasised the importance of artistes honouring their contract agreements with their respective record labels.

“Fame should not deprive artistes from honouring their contractual agreements with their record labels. They should reflect back to the days when they were nobody and remember the sacrifices made for them, the sweat and the money invested in their talents before they gained prominence.

“Those investing in them got the money from the sacrifices they made in other businesses, so they need to recoup the money invested in them and their projects. When you sign artistes from the street, they have no fame and are yet to start making money, but when they see opportunity, they think that life is about money and fame. But life is beyond that; I always tell people that what you think you have may not be what you need in life.

“Sometimes, it is all about them putting themselves in the shoes of the other person. However, at our label, we organised a talent hunt to scout for artistes and signed two artistes, Mofizzay and 3ple B. We also took the extra measures of ensuring that we deal with the artistes’ personal names and not their stage names.

“We made sure that everything about the agreement is ironed out properly and they were carried along in all the process. My advice to young artistes out there is that they should be patient because life has processes. When they follow the processes of life, they will get there.”