Upcoming artistes need assistance to grow, excel, says Siino

A budding Afropop singer, Siino, has urged assistance for upcoming artistes to grow and excel in their chosen profession.

In a chat, the 26-year-old Ohafia, Abia State-born native, whose real name is Ifegwu Ifeanyi Richard, noted: “The Nigerian music industry needs to start paying closer attention to stories of upcoming and independent artists by giving them supporting hands. The A-list artistes need to start helping to the upcoming ones. The upcoming performers are struggling to be heard, even when they have great songs to give to the world.”

On his genre of music and single titled, Wonderful, Siino, who is also a Uber driver and fashion designer, said: “I bring melodious sound and replicate pure love through my work. I bring you fresh memorable moments to cherish for life. The memories of the good and bad times with your loved ones.

“My single, Wonderful, is a soft and melodious song to listen to. It’s mainly focused on pure love and unique expressions, peace, celebration and happy Moments.

Prodded on other challenges confronting promising musicians, Ifegwu stated: “New and upcoming artists suffer a lot due to financial crisis and lack of public awareness generally. It’s very expensive for them to be heard out there.

“The broadcast stations are too expensive for them to afford. The television platforms reject their low budget videos and it’s heart breaking because they are not financially buoyant.”