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Wahala Room gains popularity with new generation of afrobeat in United States

By Guardian Nigeria
07 November 2021   |   3:25 am
African-influenced music genre, Afrobeats has stylishly infiltrated the United States, serving music lovers the uplifting vibe they ever needed in the new normal.

African-influenced music genre, Afrobeats has stylishly infiltrated the United States, serving music lovers the uplifting vibe they ever needed in the new normal.

This development has somehow boosted the recognition of Wahala Room Digital Marketing Agency as a brand.

As a promoter and lover of good music, Afrobeat, in particular, Wahala Room has since its establishment maximized every tool at its disposal to dignify the

African styled music genre in the United States were the CEO of the agency, Samuel Ogunkoya better known as Samkul is based.

A thing to note; Afrobeat did not just get the awareness and love it is getting now in the US until the springing up of big wigs in the African entertainment industry.

Beautiful piece coming from the likes of Davido, Burna Boy, Wizkid and others has spiced up the love for afrobeat in the US and other parts of the world
Originally, Afrobeat sound was coined out and influenced by rhythms in Ghana in the early 20s.

However, the reigning music genre did not get the popularity expected until the 60s when iconic Nigerian artist and activist, Fela Kuti took the show with his style.

Wahala Room traced the iconic Afrobeat rhythm, unique time signature, and percussive cadence to Fela’s respected drummer, Tony Allen.

The African-influenced sound which was a collective of different musical instruments and displays have now become a global genre so to say.

Wahala Room is optimistic that the sound of afrobeat was heavily heard in new albums like GoldLink’s Diaspora and Beyonce’s The Gift.

Obviously, America arrived a bit late on the afrobeat wave, but now with the new generation of sound, it has started to crack the seal.

The music style is now in higher demand than it was ever imagined.

Also, the likes of Kola Ogunkoya, a Nigerian afrobeats who was also in fela kuti’s band, has been an early part of creating sounds that has pushed the genre forward into what it is today.

For Wahala Room, its recent collaboration with Nigerian young star, Rema on his American tour, was a great boost in promoting the brand name.

Having gained popularity from promoting entertainment at its best, having worked with several notable afrobeat musicians and partnerships with huge music festivals, the agency’s CEO, Samuel Ogunkoya was called on to work with one of afrobeat’s rising stars REMA On his American tour.

In one of Wahala Room CEO’s testimony about the young afrobeat singer, he said “The kid is special, I mean before the world was previewed to him I had talks with his team over at Mavins/Jonzing world and they were raving big time about an artist that was going to be released under their label.

“Apart from how highly talented REMA is, Mavin’s records is one of the biggest labels in Africa to come out as an artist from.”

Wahala Room is conclusively getting even more recognition in the music industry so long afrobeat/music thrives across the globe. @WahalaRoom

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