Saturday, 10th June 2023

What shape my music career – The BB02

Nigerian American-based music star, Jesse Adesotu Woghiren, also known as The BB02, is a music genius whose musical outlook greatly benefits

The BB02

Nigerian American-based music star, Jesse Adesotu Woghiren, also known as The BB02, is a music genius whose musical outlook greatly benefits from his African roots and his time in America.

Woghiren, who is signed to The Bigmanity Music label, has made a huge difference in the American music industry.

He said the experience he has gained from the music industry, he is bringing it to bear to benefit artists synergies globally.

“In order word, I have bigger fish to fry and it starts now. It hinges on a fair and just movement that I need all hands on deck in. The American entertainment industry is the first fully formidable, biggest and most monied-up music marketplace; globally speaking, the same industry, though is getting better by the year, but the pace is too slow. I see what is sickening the industry globally and we want to right some of the wrongs and then have others coming behind continue from there.

“I am here to begin to unite a new front of the realest ones to start addressing some of these issues that ails the industry wrongly, because it’s the right thing to do. We have to set a new tone, create more dynamic viable paths that will help to sustain every true and passionate entertainment industry talents and practitioners. Now it’s even a better time and opportunity to deal with the prejudice situations, especially as God is favouring our industry with a new gained momentum that we all must hop on to make the right decisions and changes. We black folks mainly have the raw materials, but the corporate greed will often stifle the situation.”

The BB02 expressed gratitude to God for how he and his Bigmanity team are currently blowing up the number one spots across the world due to their overtime prepped up repertoires/long catalogue.

The singer credited his mother, who was a gifted dancer, singer, entertainer and portrayer of cultural lifestyle, for shaping his voyage into the music industry. He said she was an embodiment of musicalities.

“Anything and everything entertainment personality, from her sense of dress styles to her carriage/swag and then all the aforementioned attributes, which are all also well documented. She started performing as a young lady from Nigeria all the way to the United States of America.

“Moreover, the musical traits, and talents that I got from her and of course, my dad too, are still from God who coded, destined and designed them for me and gave them to me.”

According to him, both his parents were musical geniuses and performers in their own rights.

“If my father was born in the U.S., he would have been someone like Joe Jackson and my mother would be Beyonce. You should have seen my father performing in the palace back in the days, it was a glorious sight to behold. He also was my earliest beat making human machine, he would often make drum beats with his mouth and talk about music and dance inspirations. Actually, as a young chap, I remember Mariam Makeba music along with some Nigerian and American music always filling the air in my house. Music was huge in my parents circle of relationship and influence. My mom used to perform in the U.S. for family events and other gatherings. She helped to align my sense of lyrical creativity and dance too from the local scene to the world stage.

“Music was big and still is very big in my family, even my grandpa, patriarch/grand majestic royalty, Woghiren, the First Obamedo of the Benin Kingdom, a descendant of King Obanosa, was a renowned musician/entertainer in his time.”

Looking back, the artist noted that by virtue of his long time and earliest exposure to great musical influences, values, standings, acute sense of great musical curating and performance talents, the exposure helped to coined, informed, shaped his taste, outlook and passion for the music industry today.

He said his family on many occasions, through dancing, disc jockeying, material performances allowed his talents to flourish, and from there he started discovering and developing his skills, until he evolved into the singer he is today.

On the challenges he faced navigating the industry from two ends of the Atlantic ocean, USA and Nigeria, he said the beginning was tough.

The BB02 said he came into the business lacking knowledge about many things in the industry. Looking back, The BB02 said he should have gotten some professional guidance at the beginning, as that would have helped to secure everything sooner.

The singer said he missed out on some viable opportunities that other big stars today took.

“I didn’t want to give away the right to my intellectual properties, not realising early that its also okay to lose some and win some. After all, if you are truly naturally called to be a practitioner in the industry, you will still have enough left to deliver more heats/hits and balance your situation later much like Dr. Dre, Kanye West, P Diddy did.

“The music industry is a dog-eat-dog world and rightfully so because there are a lot of unnecessary nonsense and egos flying, that’s mostly made up of the empty ‘headed’ overhyped.”

On what makes his genre of music unique, especially for the African audience, he noted its marinated mainly between the musical soul foods of African and American experiences, sprinkled with some other healthy demographic exposure which is what makes up for great musical ingredients, values and what’s most progressive for our diverse global communities.

“My genre of music, I personally call Gididla Gididlo or gba gbos (gbo gbas) and or deep & dope (dope and deep).”

Speaking on the Nigerian music industry, the artist declared that it is the future.

“It is very promising, but how far, wide and long that it will eventually turn out will depend much on what we do now. Not too long ago, trap (bando) and ratchet (California Bay Area) were the truths. But at a point everything started sounding alike or the same, because everyone was copying each other and that killed the momentum and music lovers and consumers’ ears got tired and were looking for something original and fresh. It was that crack and crevice that Afrobeat came through with the force of the diaspora community behind it in the western hemispheres.

“The truth is, many major record labels of the yores were here when the music industry started taking its shape early on, from Decca to EMI and Polydor, but right now only Universal and Bigmanity seems to be the two labels from the west that have pitched their tentacles in this atmospheres in a way or status that is viable.

People are smart, Nigeria music industry is booming because of mostly integrity of work that was ensuing, but that is also at this moment being eroded or obscured. Therefore all true music industry talents and lovers who truly must do something about it.

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