Curvy women are the proper definition of beauty in Africa especially here in Nigeria where indigenous designers are expected to build dresses to fit all shapes and sizes. Any wonder the timeless Maxi Ruched Dress is making a fashion demand hit.

When it comes to smoothing out the silhouette of any body type to a classy fit, Maxi Ruched Dresses top the list of varieties, as the strategic folds (gathers) sculpt the body in all sizes and shapes to perfection.
African Women Agree That ‘Zero Is Not A Size’

To any African woman, having curves in the right places is an appealing delight that is admired by both men and women as opposed to the body shaming that could take place given the same circumstances in certain parts of the world.

This is where the body-positivity campaign ‘Zero is not a Size’ which emanated from the American series ‘One Tree Hills’ over two decades ago, comes to play in portraying maxi ruched dress as a perfect style built to highlight the waist, hip and curves of curvy/plus size women to fit.

‘Zero is not a Size’ fashion show episode campaign shuns body shaming of plus size women in America by showcasing clothing that reveals the unique beauty of a curvy woman on the runway regardless of the set standard of ‘trim and fit’ in the fashion industry.

The Making of Maxi Ruched Dress
A maxi ruched dress features textured, rippled fabric made by pulling threads by drawing strings around the waist/hip while the lower part of the gown flows freely. This style which can be made with any type of durable fabric provides a flexible fit to the maxi section of the dress.