Shina Peller cautions against get rich quick syndrome
It was a memorable night in Lagos recently, as Aquila Music Label marked its third anniversary at Federal Palace Hotel, Victoria Island. Notable among celebrities that graced the colourful event include DJ jimmy Jatt, Dammy Krane, Jaywon, Iyabo Ojo and others, while Naomi Peller and Burna Boy thrilled the guests with best of their recordings.
Addressing the gathering, Quilox boss and label owner, Shina Peller said, “I’m so happy with the achievement we have made and 2 years. One of the most difficult businesses in the world is a record label because your product is human, especially when you are dealing with people with different characters and emotions.”
He explained that the unique thing at Aquila Record is that, “we are a family; they live together in the same house so they work together, pray together and I believe that is an aspect that is very important when you are trying to grow a team. Apart from that, our artists have fantastic videos. In Aquila records, we are committed and motivated to put in our best work.”
On the choice of Aquila as company’s name, Peller said, “the name Aquila means eagle in Latin and if you read about eagles, they have a lot of features you see in Aquila. Today, we are celebrating 3-years old of greatness is something I’m happy about. These are artistes I picked from ground zero; these are artistes I opened Instagram page for and you see them grow. The growth in Aquila record is so organic; we don’t buy followers. We don’t do everything on faith; it’s a hard process of making things work. We believe that the only key to success is hard work,” he said.
On the get rich quick syndrome among artistes, he said, “A lot of people get carried away because everybody wants to be rich; that’s why we have a lot of religious people in Nigeria, who want to be rich overnight without working for it. If you see an okada man now, he will say he wants to be rich like Dangote. Aquila Record has made my people to understand that life has a process; it has a price. When you pay the price, you will be able to achieve things and the key to success is hardwork.”
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