“Celebrating 65 Years of Refreshment and Impact: A Legacy of Excellence” Sari El-Khalil, MD/CEO, Seven-Up Bottling Company Limited

As we mark Nigeria’s 65th Independence Anniversary, Seven-Up Bottling Company Limited (SBC) is also celebrating a major milestone – 65 years of refreshing, empowering, and standing with the Nigerian people. Since our inception on October 1, 1960, we have become one of Nigeria’s most prominent consumer goods companies, with a legacy that mirrors the country’s growth and resilience.

Our story began with a vision to bring world-class beverages to Nigeria. Today, our portfolio includes iconic brands like Pepsi, 7Up, Mirinda, Teem, Lipton Ice Tea, and Aquafina, which have become an integral part of Nigerian life. These brands are not just beverages but symbols of optimism, vibrancy, and joy. With nine world-class plants across the country, we have consistently delivered high-quality products that meet global standards while reflecting local tastes and lifestyles.

Our impact goes beyond producing refreshing beverages. We have created tens of thousands of direct and indirect jobs, supporting millions of families through our extensive value chain. Our commitment to sustainability is evident in our role as a founding member and recent chair of the Food and Beverage Recycling Alliance (FBRA), where we champion recycling initiatives and reduce plastic waste. We are also dedicated to nurturing the next generation of leaders through initiatives like the 7Up Harvard Business School Scholarship and developing local sporting talent with the Pepsi Football Academy.

As we celebrate our 65th anniversary, we reaffirm our commitment to delivering high-quality beverages with consistent value and nationwide availability. Beyond refreshment, we promise to continue investing in Nigeria’s people, culture, and future, believing deeply in the country’s potential and growth. Our growth is tied to the collective good of the nation, and we will keep working towards adding value to Nigeria and Nigerians through education, rehabilitation of schools, and sponsorship of Nigerian students both locally and internationally.

Our brands and products are expressions of the Naija spirit, designed to refresh and energize millions of Nigerians every day. From Pepsi to 7Up, Mirinda, Teem, Lipton Ice Tea, and Aquafina, our diverse portfolio caters to different moments and lifestyles. We remain committed to innovation, quality, and customer satisfaction, ensuring that our products meet the highest global standards while reflecting local lifestyles.

At SBC, we put our people first, empowering our teams with the freedom, resources, and inclusive culture to innovate. This people-first consciousness drives our customer relationships, ensuring we listen closely and adapt quickly to meet the refreshment needs of Nigerians. Our staff are dedicated professionals who play by the rules, and we are committed to their growth and development.

As one of Nigeria’s leading companies, we believe that the right enabling environment can unlock our full potential. Our key ask of government is to continue driving macroeconomic stability through reforms that foster confidence and attract foreign investment. With the right policies in place, companies like ours can create more jobs, build more opportunities, and fuel Nigeria’s progress for generations to come.

As Nigeria continues to grow and evolve, SBC is poised to play an even more significant role in shaping the country’s future. With our people-first approach, commitment to quality, and focus on sustainability, we are not just celebrating our past but also looking boldly to the future. We believe deeply in Nigeria’s potential and will continue to invest in its people, culture, and future. At 65, we are not slowing down; we are only getting started.

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