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Aquafina’s Better with Your Padi of Life TVC Celebrates Positive Relationships

By Oluyemi Ogunseyin
18 August 2024   |   12:00 am
Aquafina, Nigeria’s leading premium drinking water, has launched its new television commercial (TVC), "Better with Your Padi of Life." The TVC which starred some of Nigeria’s finest influencers was crafted to tell an exciting yet compelling narrative of how and why Aquafina is beyond water but a true padi of life. Premiered on Africa’s biggest…
Aquafina, Nigeria’s leading premium drinking water, has launched its new television commercial (TVC), "Better with Your Padi of Life" which celebrates positive relationships
Aquafina, Nigeria’s leading premium drinking water, has launched its new television commercial (TVC), “Better with Your Padi of Life” which celebrates positive relationships

Aquafina, Nigeria’s leading premium drinking water, has launched its new television commercial (TVC), “Better with Your Padi of Life.”

The TVC which starred some of Nigeria’s finest influencers was crafted to tell an exciting yet compelling narrative of how and why Aquafina is beyond water but a true padi of life.

Premiered on Africa’s biggest reality TV Show, Big Brother Naija, the TVC reaffirmed Aquafina’s commitment to nurturing meaningful connections while cherishing and celebrating moments with family and friends.

The new Aquafina TVC features its brand ambassadors which include Nollywood icon Kate Henshaw, and its young stars Jide Kene, Munachi Abii, Jemima Osunde, Guinness world record winner Hilda Baci and social influencer and medical doctor, Dr. Chinoso Egemba popularly known as Aproko Doctor in various scenes celebrating friendship and moments of success while emphasizing the importance of a true Padi of Life in all of life’s moments.

The visuals and narrative of the “Better with Your Padi of Life” TVC pay tribute to Aquafina’s role in encouraging meaningful lifetime connections and spotlights Aquafina’s role as the ultimate padi of life. The 60-second commercial takes viewers through scenes that depict celebratory and heartwarming moments among friends.

Sam Okolie, Senior Brand Manager, Seven-Up Bottling Company (SBC), highlighted that the new creative masterpiece was developed to reflect Aquafina’s commitment to promoting and celebrating meaningful connections and friendships. He expressed excitement about sharing this uplifting experience with Nigerian consumers.

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“‘Better with Your Padi of Life,’ TVC was crafted and developed to inspire and celebrate meaningful connections and friendships. The joyous feeling of celebrating accomplishments with others and spending time with friends paired while being refreshed and hydrated. This commercial reflects our commitment to providing a refreshing lifestyle, a healthy way to stay hydrated, and an uplifting experience that aligns with our consumers’ aspirations.”

The TVC will also be aired on major television and local networks starting today. Additionally, it can be viewed across all @aquafinanigeria social media pages. Aquafina is manufactured by Nigeria’s leading beverage business, Seven-Up Bottling Company (SBC), the makers of Pepsi.

The brand remains dedicated to offering pure and refreshing hydration to Nigerians while focusing on nurturing positive connections and fostering meaningful relationships. With this latest campaign, Aquafina continues its tradition of symbolizing shared moments in life’s celebrations.

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