400 level NOUN student wins second Four-Inch Heel Race

Precious Chukwuma, a 21-year-old 400 level Mass Communication student of the National Open University of Nigeria (NOUN) has won the second edition of the Four-Inch High Heel Race held at the main bowl of the National Stadium, Surulere, Lagos at the weekend.

Precious defeated 79 other contestants to win the one-day 100 metre dash. During the heats, she enjoyed easy runs, but she was given a strong challenge in the final by Annetta Adebusuyi and Hassana Musa, who had to settle for the second and third positions respectively.

The Four-Inch Race is a special event aimed at creating excitement and entertainment and confident among young women in Nigeria. It is the first of its kind in Nigeria as well as Africa.

Positioned as an entertainment programme, young Nigerian girls between the ages of 18 and 28 participate in this competition wearing four-inch high heeled stilettos shoe to compete in a 100-metre race.

The event, which is packaged by DAK Marketing Services Limited (DMS Limited), a Marketing Communications company based in Lagos, is geared towards giving our young women a platform to showcase their talent and also to support the dreams of young persons.

For coming first, Chukwuma went home with N100, 000 and gift items, while Adebusuyi and Musa received N50, 000 and N30, 000 respectively as well as gift items.

Speaking at the event, the Managing Director and Chief Executive Officer of DMS Limited, Elder Dede Agwu Kalu said he was impressed with the turnout and the high level of competitiveness exhibited by the participants.

He assured of his continuous commitment to the competition and hoped to spread it to other states of the federation and other African countries.

“It is absolutely necessary for ladies to wear high heel because it gives them a unique look.

“If ladies should wear high heel in Nigeria and Africa, they have to be smart about it, because abroad, at the age nine, they have started walking on it.”