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Excitement as Guinness takes ‘Made of Black’ promo to Owerri


Guinness’ Marketing Manager, Uche Onwudiwe (left); DSTV Sports analyst, Moses Praiz; Consumer Connections Manager, Guinness Nigeria, Festus Akobundu; and Sport analyst, Mike Maiyaki, at the Guinness Nigeria Made of Football event held at the Grand Cubana, World Bank, Owerri, Imo State…at the weekend.

Guinness Nigeria Plc at the weekend brought excitement and fun to sports fans in Owerri through its ‘Great Games Made of Black’ promo held at the imposing Grand Cubana Lounge, World Bank area of the city.

At the event, Owerri football fans experienced an incredible afternoon with screenings of two English Premier League games, complete with live commentary from the Supersports crew of Mozez Praiz, and Mike Maiyaki, as well as other popular football analysts, such as Chief Willy Nwanyawu of Radio Nigeria and Azuka Emesoba, Team manager of Emenite Football club.

The afternoon was rounded off by a live music performance from award winning rap artiste Slow Dog, who consistently shows he is Made Of Black by advancing the frontiers of hip hop in Nigeria with his unique infusion of the Igbo language into his raps.

25 fans predicted the matches correctly and won gift items such as Infinix mobile phones, free WiFi Internet and airtime recharge cards.

Speaking with journalists after the event, the Marketing Manager of the firm, Mr. Uche Onwudiwe disclosed that five cities, including Enugu, Lagos, Owerri, Benin and Ibadan were chosen for the show.

He revealed that Owerri was chosen as one of the Eastern regional centres because the city consumes over 30 per cent of the brand’s products.

In the region, he said, are Anambra, Imo, Abia, Cross River and Akwa Ibom states.

“We support anything football. Owerri is part of the areas that consume over 30 per cent of our volume in
Guinness. The consumer experience in football to Guinness is worthwhile.”

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