Kwese Free Sports, Nigeria Info begin 30-day countdown to FIFA World Cup
Nigerians itching to follow all the action at the 2018 FIFA World Cup are in for the best of time as two broadcasting outfits, Kwese Free Sports (KFS) and Nigeria Info, started a 30-day countdown to the competition yesterday. This follows on the heels of the recent radio rights sub-license agreement for the FIFA World Cup reached by both organisations on Friday.
Speaking at a press conference yesterday, the Managing Director, Cool FM, Femi Obong Daniels disclosed that KFS would provide the feed, while the celebrated ‘Femi and The Gang’ crew would be the voice of the radio commentary on Nigeria Info.
He stated that there would be pure Pidgin commentaries on Wazobia FM and Hausa commentaries for Arewa Radio listeners.
“As Kwese’s radio partner in Nigeria, live broadcasts would take place from the Nigeria Info studio in Lagos and all Nigeria Info and Wazobia FM stations across the country as well as over 38 stations will hook-up to the feed.
“I was in Brazil for the last World Cup and the country’s biggest broadcaster did the most amazing coverage of the World Cup television that I have ever seen. While we traveled from city to city we were seeing the matches in flight, that is the kind of experience we would like to give Nigerians, give them excitement and entertainment.
“Also, the Northern population is massive and you know that the dynamics change when it comes to your mother tongue, we are giving it to the Northerners who may not necessarily understand pidgin like other parts of the country like the South South, South East and South West.”
Also speaking at the event, CEO of Cool FM, Wazobia FM, Nigeria Info & Arewa Radio, Serge Noujaim said the partnership came as a result of the common interest shared by the two parties.
“We chose each other because we both have a common interest. We have the same interest which is to bring the World Cup to Nigerian fans so we can all follow the Super Eagles and do a quality broadcast and make it available to all. We have crews, who speak Hausa and Pidgin fluently so this is majorly for all.
“Though our language at Wazobia is Pidgin, but that is not about specific ethnicity, it is about unity. Pidgin brings everyone together and so does football. For Hausa, we have a 100 Hausa station in the north, which is Arewa Radio and we felt it is important to make it available to the northerners in their Mother tongue.”
The broadcast will cover 32 free-to-air matches, which includes all Super Eagles’ and African teams’ matches, select matches from the quarterfinals, semi-finals stage and final, as well as the opening and closing ceremonies.
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