LaLiga forms choir with 42 fans to perform exciting sound experiment
LaLiga has conducted an experiment to prove that all fans are united by a common factor that goes far beyond the feelings they have for each of their clubs: their passion for football.
Under the motto “When we feel together, we feel stronger,” the club association aimed to foster unity among all LaLiga Santander and LaLiga SmartBank fans. To this end, 42 supporters – one of each club – took part in a pioneering sound experiment in Spain: recording the rhythm of fans’ heartbeats to the tempo of the new LaLiga soundtrack, composed by Lucas Vidal.
“The passion for football is something that all fans share. Sometimes rivalry makes us lose sight of that. At LaLiga we are convinced that football is a great link that connects and brings together everyone who loves the sport,” said Enrique Moreno, LaLiga’s global brand and assets director.
In order to do this, LaLiga started a campaign a few months ago calling on those fans who always sing throughout the game in support of their team. More than 4,000 people signed up for the initiative and finally 42 supporters were selected, from eight different nationalities. All of them enthusiastically went to Madrid, without knowing what surprise LaLiga had in store for them. When the fans arrived, they anonymously took part in the sound experiment, without knowing the origin or club of the supporter standing next to them.
This experiment was inspired by a scientific study carried out a few years ago by the University of Gothenburg (Sweden), which showed that if several people sang the same song simultaneously, their heart rates synchronize with each other, going up and down together, which is linked to their synchronized breathing when they sing the same song.
The protagonists of the experiment were a group of18 year old individuals with mixed gender.
In this case, LaLiga wanted to demonstrate this premise, by doing it with real fans in a single day, under the concept ‘When we feel together, we feel stronger.’ To do this, LaLiga established a series of parameters that ensured that the measurements were in accordance with the characteristics of each individual, marking a specific frequency range in which we expected all fans to be at the end of the experiment.
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