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Increasing your sales


Pastor David Adeoye

Any entrepreneur that wants lasting success in business must be out to make Customers rather than making Sales.

When you make more Customers, you’ll definitely make more sales.

Those who are only out to make sales at the expense of making customers don’t last in business.


For every Customer that patronises you, he or she leaves you feeling rewarded or regretful.

How Customers feel when they leave you determines whether they are coming back or not.

Whenever you’re before a Prospect, just making sale shouldn’t be your ultimate goal but turning him/her to a Customer.

Successful entrepreneurs help their Customers feel rewarded after every business transaction.

It is the job of every business owner to make their Customers feel rewarded, with desire to come back.
“And whoever compels you to go one mile, go with him two.” Mat. 5:41 NKJV.
You must go the extra-mile to satisfy your Customers and make them feel rewarded, instead of feeling regretful.

Customer’s satisfaction is one of the major keys for business growth.

That is what keeps the sales on the increase and makes you a market-leader with time.


Going the extra-mile means exceeding their expectations and hence they keep coming back, and keep referring you.

When a Customer leaves you feeling regretful and nothing is done about it: that’s the beginning of the end of that venture.

Customer complaints are inevitable, no matter how streamlined your business.

They must always be acknowledged and dealt with effectively. By ignoring or dismissing complaints, you are effectively telling the customer that you don’t value their opinions.

Many business owners see complaint management as a time-consuming and frustrating process. However, by developing an efficient system, complaints can be resolved quickly and easily.

Customer service excellence has always been and will always be one of the critical competitive advantages for any business.

If you want to keep your sales on the increase, you must handle every Customer’s complaint with a lot of wisdom.

Customer’s dissatisfaction must be well managed so that it doesn’t mar your image in the marketplace.

The image of your business in the marketplace will determine the future of your business in the marketplace.

Even Jesus cared about how He was perceived, He asked: “Who do men say I am” (Mat.16:13).

You must do your best to preserve a good reputation in the marketplace. I pray that your business will experience exponential growth.

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