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Keys that will unlock your business – Part 2


Rev. Fr. John Damian

Breakthrough through Knowledge: Knowledge is the ability to know all the necessary things one need to know concerning his or her business and its operations. Without clearer knowledge and understanding of a business, one cannot operate successfully. Business known is business boom. An apprentice is one who acquires knowledge of a business through his or her master.

According to Christopher Pike, Sati, “A true teacher (or Master) would never tell you what to do. But he would give you the knowledge with which you could decide what would be best for you to do.” Knowledge is power. The more knowledge you acquire, the more powerful you become, even in your business. Knowledge is not just power; it is also the source of wealth. An intelligent man is a wealthy man. You may not have money, but with knowledge, you have all it takes to acquire wealth.

“Knowledge without application is simply knowledge. Applying the knowledge to one’s life is wisdom — and that is the ultimate virtue”  ― Kasi Kaye Iliopoulos,

“The fear of the Lord is the beginning of knowledge, But fools despise wisdom and instruction” (Proverbs 1:7)


Breakthrough through Understanding: Apart from wisdom and knowledge, Understanding is the channel through which business is established. One cannot just jump into a business with understanding its ups and downs. One needs to understand businesses that are profitable and those that are not. One needs to also understand the various seasons that are favourable to each business.

Dave Thomas presents three things one must know before embarking on a business: “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.” One does not just need to know his or her product, he should also make effort to know the quality of the product and as much as possible, the expiry dates of the product. The knowledge of one’s customer is not just essential, but it is also indispensable. Without knowing one’s targeted customer, one may end up establishing a business in areas where there are no customers for that particular product. For instance, any businessman that sells plane parts in rural areas may end up building a museum without patronage. The knowledge of product and customers is incomplete without the burning desire to succeed. Success is in the mind. Without the power of the mind to contextualise success it can never be realised.

The book of proverbs 4:1-2 presents the best way through which we can acquire understanding? “Hear, my children, the instruction of a father, And give attention to know understanding; 2 For I give you good doctrine: Do not forsake my law.” Parents have a vital role to play as long as understanding is concern.

In addition to these three principles, hard work remains an indispensable value to business breakthrough. David Rockefeller declares, “Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.” Apart from training and all the values one needs to acquire before embarking on business, hard work remains the ultimate.

The book of Proverbs 14:23-24 declares, “All hard work brings a profit, but mere talk leads only to poverty. The wealth of the wise is their crown, but the folly of fools yields folly.” Child of God, this is the end of foolishness in your business. As you apply these principles, you will not just be wise in your business; you will also start recording success in your business. And it shall be well with you in Jesus name – Amen!

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Rev. Fr. John Damian
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