Orange Academy To Host Art Of Positive Thinking Immersion
Africa’s first practical school of integrated brand experience and idea Management, Orange Academy is set to host the ‘Art of Positive Thinking (APT) Immersion’, as part of its effort to aid local minds to build global brands. With well over 1000 alumni in major idea industries and the technical partnership of CoolBrands House, Netherland, Orange Academy is on a quest to give the world a helping hand through creative art. This informs the berth of APT.
Chief Executive Officer, Orange Academy, Mr. Chisom Ohuaka stated that “APT is the art of making our creativity help some less-privileged person through commercialization and exhibition of creative works. Orange inmates and faculty take on a complex social issue and exhibit these works and subsequently donate pieces in the form of print communications and short videos to relevant NGOs and also pushed via social media. This year’s focus is on the scourge of Vesicovaginal Fistula (VVF) and drug abuse amongst youth.
“We pride ourselves in the business of change hence our resolve to continue to shape minds in the art of brand experience and storytelling so that we all may become positive change agents across the socio-economic landscape.”
Imagination Officer, Programmes, Mr. Abiodun Adeyemi, added, “Our integrated brand experience grandaunts will exhibit some of their works much to the critical evaluation of industry eggheads and the admiration of invited guests. The APT festival is designed for Orange minds to showcase arts that can positively change lives”.
The 2015 Art of Positive Thinking festival is scheduled to hold on Sunday, August 30, 2015 from 5pm at the Function Suite, Sheraton Hotels, Ikeja, Lagos. The event promises to be a festival of creative exhibitions not just for brand and advertising minds, but to all communication buffs and industry stakeholders alike.