Branding - it’s what defines a business and sets it apart from competitors. However, in this era of digital distractions, a catchy name and a nice logo are no longer enough to pique the interest of modern consumers.

Personal branding has fast become a buzz word that we throw around nodding knowingly, but few of us really comprehend its power. Personal branding is described by Influencer Marketing Hub as the image people see of you, it is how you promote yourself and the telling of your story. In essence, it is how you…

This is the last in a three-part series. Branding a nation to greatness involves the successful branding of what I have identified as the 3 Ps. These are People, Places and Products. We must brand ourselves as a people, our cities by way of destination branding, and our products as proudly Nigerian brands.

This s the first of a three-part article. Branding a nation to greatness involves the successful branding of what I have identified as the 3 Ps. These are People, Places and Products. What this basically entails is the application of the branding process to our identity as a people, our cities by way of destination…

The truth is simply that your advertising may not make sense if there is no unique benefit about your brand to communicate.

The result is that our governments are always trying to copy what others have done, the few times they try to do anything tangible.

We must take the first modest step and start moving in the right direction. And if the impatient tell you “I’m not here to sell groundnuts” remind them that if you brand your groundnuts, you’ll earn much more than peanuts.

Many PR experts describe this as ‘humanizing your brand’. This involves telling audiences about your brand essence, its backstory, and its overall mission with a view to building an atmosphere of trust.

And you know what? In spite of the corruption and ineptitude of our leaders, I am not aware that they have stopped any youth from creating new products for the Nigerian market.

Managing Director of Integrated Indigo, Bolaji Abimbola, has called on agencies and clients to shun unhealthy rivalries and work together for the development of marketing communications in Nigeria.

If you’re a public-facing brand, it’s most likely you’ll answer in the affirmative. You’re not alone, many brands see this happen but very few are prepared to respond effectively.

It’s hard to build a name for yourself when you’re a new brand. There’s always the catch-22 of needing a foundation of customers to develop credibility, but needing credibility to attract new customers.