Digital economy, still scratching the surface
The growing appetite for mobile data usage as well as increased network coverage has increased the potential of Nigeria’s e-commerce market. The potential impact of a thriving e-commerce market is improved trade activity as it provides a cost-effective method of connecting producers and merchants directly to customers and a faster way to increase their visibility.…
FG to grow TV ads market by $200m
Federal government has said that by the development of digital economy, it would grow the television advertising market by $200 million per annum through audience measurement.
‘Why government must incentivise investment, promote digital economy’
The Global System for Mobile telecommunications Association (GSMA) has advised governments to pursue policies that incentivise investment and promote development of digital economies, so as to be able...