Friday, 22nd October 2021
Breaking News:

Steve Babaeko

29 Aug
All is now set for the 2021 Xtra Ordinary Charity Auction billed to hold on Sunday, September 5, 2021.
24 Aug
The Association of Advertising Agencies of Nigeria (AAAN), in partnership with globally renowned Henley Business School (HBS), will hold its second AdCademy Masterclass from August 26 to 29.
26 Jun
When The Guardian threw the question of whether or not the Federal Government should regulate the social media to Nigerians, it elicited mixed reactions.
6 Jun
What goes through your mind when you hear the name X3M Ideas? A brand agency, a music talent company, or simply the soft-spoken man with the dreadlocks and a knack for sneakers? X3M Ideas has earned its place in the minds of Nigerians and rightly so. From its stables, gems such as award-winning Simi, Praiz,…
5 Jun
BlackHouse Media (BHM) has congratulated the founder and CEO of X3M Group, Steve Babaeko, on the occasion of his 50th birthday.
24 Apr
Advertising agencies in Nigeria have a club. Less of a social club; more of a business collective. They call it the Advertising Agencies Association of Nigeria, AAAN.
17 Oct 2020
Trailblazing Nigerian agency, X3M Ideas limited, has won bronze at Lisbon Advertising Festival for its International Women’s Day press campaign Make History Equal For Women.
25 Jul 2020
Afro-fusion singer, Paschal Ejikeme, popularly known as Etcetera, has joined the list of Nigerian singers to reveal that their voyage into the music industry was unplanned.
11 Jul 2020
Steve Babaeko is the CEO/Chief Creative Officer X3M Ideas, a Lagos-based digital advertising agency that was listed in 2017 as one of Nigeria’s fastest-growing communication agencies.
7 Jul 2020
The Acting Registrar/Chief Executive Officer of the Advertising Practitioners Council of Nigeria, (APCON) Mrs. Ijedi Iyoha, has reiterated the commitment of the regulatory body to professional...
28 Jan 2020
For the CEO of X3M, Steve Babaeko, it is imperative for advertising practitioners to be part of government’s economic plan. In a chat with The Guardian in Lagos recently, he expressed dissatisfaction with the manner practitioners were being left...
26 Nov 2019
The Lagos Advertising and Ideas Festival (LAIF) awards may be in its 13th year, but it may not have attained the needed fame when compared with similar awards around the world.


4 mins ago
Four motorcyclists were on Friday docked in an Ikeja Chief Magistrates’ Court for allegedly beating up a police officer and causing his teeth to fall out.
15 mins ago
The suffering of survivors of sexual abuse allegedly perpetrated by World Health Organization staff during the tenth Ebola outbreak in the Democratic Republic of the Congo (DRC) is going to be “the catalyst for a profound transformation” of WHO’s culture.  NEW YORK, USA, October 22, 2021,-/African Media Agency (AMA)/-The assurance came this Thursday from WHO Director-General, Tedros Adhanom Ghebreyesus, while announcing a Management Response Plan to address the findings of an independent commission.  “This plan outlines…
29 mins ago
Barbados has elected its first president, a key step in preparations to become a republic and remove Britain's Queen Elizabeth II as head of state of the Caribbean island. Sandra Mason, the current governor-general, is set to be sworn in as president on November 30, the country's 55th anniversary of independence from Britain. Calling the…
36 mins ago
In the backdrop of concerns on the outright ban and state-sponsored surveillance of digital platforms and telecommunications service providers in Africa, Paradigm Initiative’s short film, FOCUS tells a story of civil rights, liberty and justice in the digital ecosystem. Directed by Award-winning Creative Director and Nigerian Poet, Tolu Ajayi, Focus spotlights the fundamental challenges of…
38 mins ago
A High Court in Ibadan on Friday ordered an internet fraudster, Adewale Tosin, to sweep the court premises for six months.