X3M Ideas picks bronze at Lisbon Advertising Festival
Trailblazing Nigerian agency, X3M Ideas limited, has won bronze at Lisbon Advertising Festival for its International Women’s Day press campaign Make History Equal For Women.
‘Alternative Music Has Transcended Into A Whole New Plain’
Afro-fusion singer, Paschal Ejikeme, popularly known as Etcetera, has joined the list of Nigerian singers to reveal that their voyage into the music industry was unplanned.
APCON reiterates commitment to professionalism
The Acting Registrar/Chief Executive Officer of the Advertising Practitioners Council of Nigeria, (APCON) Mrs. Ijedi Iyoha, has reiterated the commitment of the regulatory body to professional...
Advertising practitioners must be part of government’s economic plan, Babaeko insists
For the CEO of X3M, Steve Babaeko, it is imperative for advertising practitioners to be part of government’s economic plan. In a chat with The Guardian in Lagos recently, he expressed dissatisfaction with the manner practitioners were being left...
LAIF eyes regional, continental industry growth
The Lagos Advertising and Ideas Festival (LAIF) awards may be in its 13th year, but it may not have attained the needed fame when compared with similar awards around the world. Created by the Association of Advertising Agencies of Nigeria
Omotola Jalade-Ekeinde, DJ Spinall, Others Celebrate Steve Babaeko’s ADWeek Recognition In Lagos
It was a star-studded event as friends, family and close associates of Steve Babaeko, the CEO/CCO of Nigeria’s leading advertising and media production company, X3M Ideas, gathered together on Sunday 21st July at The George Lagos Hotel, Ikoyi, Lagos to celebrate Steve Babaeko’s recent recognition by Adweek as one of the top 100 creatives in 2019.…
Babaeko again projects Nigeria on advertising global stage
An American author and publisher, Orison Swett Marden, once wrote, “success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.
Babaeko, Novia to speak at creative content retreat
Steve Babaeko, Managing Director of Xtreme Ideas and Charles Novia, filmmaker and creative entrepreneur are among the confirmed speakers at the first of the series of Professional Development Courses rolled out by Advertising Practitioners Council of Nigeria, APCON for 2019. The two-day programme coordinated by Eyitemi Taire, lead consultant at Techno-Culture Limited, is packaged to…
AAAN repositions association, holds AGM in Asaba July
As the Association of Advertising Agencies of Nigeria (AAAN) prepares for its 46th Annual General Meeting and congress, which holds from...
‘Cannes Lion presents great opportunity to tell authentic African story’
The need to tell authentic African stories is being reiterated world wide and advertising is one major sector of the creative, culture industry (CCI) that cannot be overlooked. Hence, the need for government to put the regulatory body, APCON, in order. In this interview, Chief Executive Officer of X3M Ideas, Steve Babaeko, who is making…