13 years on, LAIF sets eye on regional, continental industry growth
The Lagos Advertising and Ideas Festival (LAIF) awards may be in its 13th year, but it may not have attained the needed fame when compared with similar awards around the world.
LAIF eyes regional, continental industry growth
The Lagos Advertising and Ideas Festival (LAIF) awards may be in its 13th year, but it may not have attained the needed fame when compared with similar awards around the world. Created by the Association of Advertising Agencies of Nigeria
Omotola Jalade-Ekeinde, DJ Spinall, Others Celebrate Steve Babaeko’s ADWeek Recognition In Lagos
It was a star-studded event as friends, family and close associates of Steve Babaeko, the CEO/CCO of Nigeria’s leading advertising and media production company, X3M Ideas, gathered together on Sunday 21st July at The George Lagos Hotel, Ikoyi, Lagos to celebrate Steve Babaeko’s recent recognition by Adweek as one of the top 100 creatives in 2019.…
Babaeko again projects Nigeria on advertising global stage
An American author and publisher, Orison Swett Marden, once wrote, “success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.
Babaeko, Novia to speak at creative content retreat
Steve Babaeko, Managing Director of Xtreme Ideas and Charles Novia, filmmaker and creative entrepreneur are among the confirmed speakers at the first of the series of Professional Development Courses rolled out by Advertising Practitioners Council of Nigeria, APCON for 2019. The two-day programme coordinated by Eyitemi Taire, lead consultant at Techno-Culture Limited, is packaged to…
‘Cannes Lion presents great opportunity to tell authentic African story’
The need to tell authentic African stories is being reiterated world wide and advertising is one major sector of the creative, culture industry (CCI) that cannot be overlooked. Hence, the need for government to put the regulatory body, APCON, in order. In this interview, Chief Executive Officer of X3M Ideas, Steve Babaeko, who is making…
Improve on your contents, Comedian Basketmouth tasks upcoming artistes
Comedian and actor, Bright Okpocha, popularly known as Basketmouth, joined a panel of communication experts at Viacom International Media Networks Africa’s (VIMN Africa) forum at Social Media Week Lagos to discuss the future of content in Africa. The captivating discussion, which was themed Music, Content and Consumer Experiences… Changing The African Narrative, was moderated by MTV…
‘Winning awards is icing on cake for good creative works’
Youthful but revolutionary Lagos agency, X3M Ideas once again displayed great consistency as it maintained its enviable position as one of the most valuable in the country...
‘LAIF is major driver of creativity, innovation’
Thirteen years on, Association of Advertising Agencies of Nigeria (AAAN) is not relenting in its efforts to grow the advertising industry to global standard, as it will yet again showcase the best agencies through Lagos Advertising and Ideas Festival ...
How shapeshifting helps businesses, agencies adapt to modern trends
Adapt or Die, that is the single most important rule in business. Regardless of the industry, businesses must evolve to remain relevant. This is even more important in the new media industry where technology is ever evolving. The way content is being consumed now is not how it was consumed a few months or a year ago.