Babaeko again projects Nigeria on advertising global stage
An American author and publisher, Orison Swett Marden, once wrote, “success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.
Babaeko, Novia to speak at creative content retreat
Steve Babaeko, Managing Director of Xtreme Ideas and Charles Novia, filmmaker and creative entrepreneur are among the confirmed speakers at the first of the series of Professional Development Courses rolled out by Advertising Practitioners Council of Nigeria, APCON for 2019. The two-day programme coordinated by Eyitemi Taire, lead consultant at Techno-Culture Limited, is packaged to…
‘Cannes Lion presents great opportunity to tell authentic African story’
The need to tell authentic African stories is being reiterated world wide and advertising is one major sector of the creative, culture industry (CCI) that cannot be overlooked. Hence, the need for government to put the regulatory body, APCON, in order. In this interview, Chief Executive Officer of X3M Ideas, Steve Babaeko, who is making…
Improve on your contents, Comedian Basketmouth tasks upcoming artistes
Comedian and actor, Bright Okpocha, popularly known as Basketmouth, joined a panel of communication experts at Viacom International Media Networks Africa’s (VIMN Africa) forum at Social Media Week Lagos to discuss the future of content in Africa. The captivating discussion, which was themed Music, Content and Consumer Experiences… Changing The African Narrative, was moderated by MTV…
‘Winning awards is icing on cake for good creative works’
Youthful but revolutionary Lagos agency, X3M Ideas once again displayed great consistency as it maintained its enviable position as one of the most valuable in the country...
‘LAIF is major driver of creativity, innovation’
Thirteen years on, Association of Advertising Agencies of Nigeria (AAAN) is not relenting in its efforts to grow the advertising industry to global standard, as it will yet again showcase the best agencies through Lagos Advertising and Ideas Festival ...
How shapeshifting helps businesses, agencies adapt to modern trends
Adapt or Die, that is the single most important rule in business. Regardless of the industry, businesses must evolve to remain relevant. This is even more important in the new media industry where technology is ever evolving. The way content is being consumed now is not how it was consumed a few months or a year ago.
Experts advocate public-private partnerships for nation branding
In view of recent developments and their dramatic political import for the country, it would appear that those saddled with leadership positions have thrown caution to the wind. The recent incident at the National Assembly clearly ridicules the country before the international community.
Nigeria, others have a lot to gain from AfCTA implementation, says Babaeko
I do not want to call it the South African project; I like to call it the South Central Africa project. The project covers five territories in South Central Africa with South Africa being the arrow head where the operation is going to be spanning out to Mozambique, Zambia, Zimbabwe and Botswana.