Improve on your contents, Comedian Basketmouth tasks upcoming artistes
Comedian and actor, Bright Okpocha, popularly known as Basketmouth, joined a panel of communication experts at Viacom International Media Networks Africa’s (VIMN Africa) forum at Social Media Week Lagos to discuss the future of content in Africa. The captivating discussion, which was themed Music, Content and Consumer Experiences… Changing The African Narrative, was moderated by MTV…
Babaeko makes New York Ad Festival Grand Jury for third time
The New York Ad Festival has chosen three of Nigeria’s creative heads, led by CEO, X3M Ideas and Vice President, Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, Creative Director, X3M Ideas, Sola Kosoko-King....
‘LAIF is major driver of creativity, innovation’
Thirteen years on, Association of Advertising Agencies of Nigeria (AAAN) is not relenting in its efforts to grow the advertising industry to global standard, as it will yet again showcase the best agencies through Lagos Advertising and Ideas Festival ...
How shapeshifting helps businesses, agencies adapt to modern trends
Adapt or Die, that is the single most important rule in business. Regardless of the industry, businesses must evolve to remain relevant. This is even more important in the new media industry where technology is ever evolving. The way content is being consumed now is not how it was consumed a few months or a year ago.
Experts advocate public-private partnerships for nation branding
In view of recent developments and their dramatic political import for the country, it would appear that those saddled with leadership positions have thrown caution to the wind. The recent incident at the National Assembly clearly ridicules the country before the international community.
Nigeria, others have a lot to gain from AfCTA implementation, says Babaeko
I do not want to call it the South African project; I like to call it the South Central Africa project. The project covers five territories in South Central Africa with South Africa being the arrow head where the operation is going to be spanning out to Mozambique, Zambia, Zimbabwe and Botswana.
X3M Ideas spotlights Globacom on global advertising award stage, wins grand Cristal
Lagos marketing solution agency, X3M Ideas, has brought a spur to campaigns and marketing communications in Globacom as it recorded three awards at the just concluded African Cristal Advertising Festival...
X3M Ideas dedicates awards to clients
X3M Ideas has proved itself as the most consistent player in the industry, as it continues to make steady progress and considerable improvement at the Lagos Advertising & Ideas Festival (LAIF) and international awards since coming onboard five years ago. The agency, which has the record of being the most Socially Responsible (CSR) advertising agency…
X3M Ideas celebrates fifth anniversary
CEO, X3M Ideas, Steve Babaeko, said from the agency’s analysis of the situation, it was discovered that the student’s were facing waning confidence and likely to lose self-esteem and focus because of the second best treatment.