The Association of Advertising Agencies of Nigeria (AAAN) has unveiled plans for its 18th edition Lagos Advertising and Ideas Festival (LAIF). The festival is scheduled to hold from November 9 to 18, 2023.

>Recently, a historic achievement unfolded at the 2023 Cannes International Festival for Creativity as the Managing Director and Chief Creative Officer (CEO) of X3M Ideas Group, Steve Babaeko, secured Nigeria’s first Cannes Lions Award

For the second time in its history, the Annual Headies Music Awards will be heading to Atlanta, Georgia, in the United States, where the 16th edition is slated to hold.

The Experiential Marketers Association of Nigeria (EXMAN) recently marked its 10th anniversary by hosting a two-day brand experience Summit, entitled, Unlocking the X. The event also included its Annual General Meeting (AGM) and an awards gala.

As part of activities to mark it’s 10th anniverssary, X3M Ideas, a leading full-service marketing communications agency, has launched an album titled The Xperiment. Produced by music connoisseur and CEO, X3M Ideas, Steve Babaeko, the album was released on Friday, January 27, 2023. The music album was created by staff of X3M Ideas and is…

Following the announcement of its global expansion earlier in the year, leading full-service marketing communications agency, X3M Ideas has received several accolades for work done across client accounts from global festivals and awards like The Luum Awards, The Loeries Awards and the Lisbon Awards to name a few. X3M Ideas bagged over 20 awards for…

Ten years ago, Steve Babaeko resigned from 141 Worldwide (now Nitro 121) to set up X3M Ideas, a Lagos-based digital advertising agency that was listed in 2017 as one of Nigeria’s fastest growing communication agencies.

The advertising industry has recorded another feat in the global space, as one of Nigeria’s foremost pan-African creative agencies, X3M Ideas, clinched a total of 16 awards in the just concluded Pitchers Creativity award.

Entrepreneurs, particularly startups, have been charged to acquire knowledge and the right competencies, if they must stand the test of time in a rapidly changing business environment.

Steve Babaeko, Founder and CEO of Nigeria’s first pan-African Creative advertising Agency, X3M Ideas, has been named a Visiting Fellow of the Henley Business School at The University of Reading...

It’s a new dawn in the advertising industry, as the Association of Advertising Agencies of Nigeria (AAAN) has gone a step further in sanitising the industry with the inauguration of the AAAN Monitoring/Compliance Unit at the secretariat on Monday November 15, 2021.

All is now set for the 2021 Xtra Ordinary Charity Auction billed to hold on Sunday, September 5, 2021.