9mobile reaffirms commitment to Nigeria’s entertainment industry
Youth-friendly telecommunication company, 9mobile, has reaffirmed its commitment to the growth of Nigeria’s entertainment and creative industry by assuring its continued support for local talents and platforms that help the development of the industry.
Director, Brands and Experience, 9mobile, Elvis Ogiamwanye, said 9mobile as a youthful brand is passionate about supporting the entertainment and arts in every form, and it will continue to support the industry in spite of the recent brand identity change from Etisalat Nigeria to 9mobile.
“From inception we have always supported the development of Nigerian creative talents and the entertainment industry because we know the potential of a developed art and entertainment industry in Nigeria is huge as a major contributor to national economy”, he said.
Ogiamwanye added that, “through owned or sponsored platforms we have been at the forefront of promoting sports, music, literature and art (photography) in line with our objective of empowering Nigerian youth be their best. In coming years, we will strengthen our support by helping artists overcome challenges that confront the industry by leveraging technology and sponsorships.”
He said 9mobile has contributed to increasing artists’ earning power by providing the online music publishing platform called Cloud 9 which enables artists to upload their tracks and earn from downloads while the Cloud 9 app also helps curb piracy of their music.
Some of the owned and sponsored platforms through which 9mobile supports established and up-coming artists in Nigeria include West African Idols, Olamide In Concert, DJ Xclusive All White Party and Kado Picnic amongst others. In addition, 9mobile also enjoys brand association among top Nigerian entertainment icons including Banky W, Olamide, Genevieve, Hakeem Kae-Kazim, Simi and Eniola Badmus.