Etisalat wants more roles for subscribers towards growth

For improved telecommunications sector’s growth in Nigeria, customers have huge role to play. This was the view of Etisalat, when it hosted a feedback session with its customers in Lagos at the weekend.

Today, there are 226 million connected lines, out of which 152 million subscribers are active in Nigeria. According to Etisalat, the growing number of subscribers showed that the operators cannot do anything without their support.

The Customer Forum, which began in 2010 and has held in several cities across the nation, is an interactive feedback session that provides a platform for engagement with customers on their experiences from using various service and product propositions.

It aimed at engaging customers on the network for better service delivery and mutually benefitting relationships.Speaking at the event, Director, Brands and Experience, Etisalat Nigeria, Elvis Ogiemwanye, asserted that the platform highlights the important roles customers on the network play in the general management of the company.

“Etisalat is a customer-oriented network. We recognise the customer to be an integral part of our business function. The forum is a relationship platform on which we engage with our teeming customers to hear their views on our product and service propositions, to know what we can do better and also what we are doing well. It is a feedback session that enables us to serve our customers the best way possible,” he said.

Corroborating Ogiemwanye’s assertion, Director, Customer Care, Etisalat Nigeria, Plato Syrimis, said the “focus of the network is to ensure sustainable maximum satisfaction for its customers by identifying and meeting their areas of need.”

According to him, the customers are the people keeping the telephony services on, stressing that without them, there won’t be any telecoms industry.

As such, Syrimis called greater roles, especially through feedbacks for subscribers for the sector to experience another round of growth.

Some of the subscribers at the forum commented. Pastor M.O. Kolawole commended the telecommunication giant for its commitment to giving its customers worthwhile experience through the provision of bespoke products and services as well as platforms that have enhanced standards of living.

Also speaking, Andrew Abiola-Cudjoe, a banker in Lagos, expressed gratitude to the network for its friendly disposition. “I have been on the network for a while and my experience has been great. More so, I like the fact that they demonstrate that customers are important to them and have created a platform that brings them together with their customers primarily to listen,” he said.
Other customers who won various high-end devices include Ogo Nweke,