How we ensure environmental sustainability, by telecom firm

In commemoration of the 2018 World Environment Day and as part of its efforts to reduce plastic pollution, 9mobile held a sensitisation and awareness campaign on environment-friendly actions, including recycling at Senior High School Oshodi, Lagos.

The firm also donated recycling bins to the school while students received branded writing materials and T-shirts.The move was in line with environmental sustainability move adopted by the telecommunication firm as one of the core components of its tripod Corporate and Social Responsibility (CSR) focus, with education and health being the other platforms.
Manager, Public Relations and CSR, 9mobile, Oyetola Oduyemi said, the event encouraged youths to imbibe environment-friendly behaviour stressing that a healthy, well-functioning environment is crucial for the continued survival of man and other creatures.

“9mobile is passionate about equipping our youth to be effective leaders in the near future. This is why we are commemorating the World Environment Day with you, as a further demonstration of our commitment to empower the youth with the right knowledge required to make you environmentally conscious. In about 15 years from now, some of you will be leaders who will determine policies that will have impact on the environment as well as our lives.

“As such it is critical that the right foundation of environmental consciousness is laid from now, so that whether you are a governor, president, CEO of Green Nobel Laureate, you will use your platform to support a sustainable planet. 9mobile wants you to appreciate that planet Earth is alive; and can be hurt, but can also heal and thrive with the right attitude and positive actions. It is therefore our collective duty to ensure that our environment is nurtured and preserved, for us and succeeding generations,” she admonished.

Oduyemi added, “In many parts of the globe we are experiencing heat waves, drought, threat to food security, and depletion of the ozone layer; all as a result of poor environmental protection practices. As the human population rises, now at 7.8 billion people according to the latest United Nations’ estimate, we need to have more resources, not less”.
Given the fact that it takes between 100 and 1000 years for plastic to decompose in landfills while the ones on the ocean floor take longer, 9mobile’s intervention to join the fight against plastic pollutants and encourage recycling is quite commendable.

Apart from protecting the environment, the company is also enjoining students, staff, stakeholders and the general public to create innovative ways to recycle waste; thus increasing the potential for wealth to be generated from waste, and confirming its rating as a sustainable brand that cares and empowers.