Seven cities get digital programme from Fate Foundation, Facebook
The target cities; Lagos, Ilorin, Port Harcourt, Benin, Abeokuta, Kaduna and Aba, were selected to enable more entrepreneurs around Nigeria have access to these much-needed, best-practice entrepreneurial know-how particularly for businesses in the Nigerian context, as well as provide research-driven support for businesses to start, grow and scale.
With the AEP-Digital program, FATE Foundation and Facebook will provide the foundational entrepreneurial knowledge that is relevant in an ever-growing digital climate, with each of the eight streams of the program running for four weeks.
Following the first stream of the program, which was completed in Lagos, the AEP-Digital train is on the move to Ilorin and will continue to all the other target cities before the end of the year.
The program is inspired by the need to contribute to wealth and job creation in Nigeria by fostering new business developments. This all stems from the research on sustainability of startups in Nigeria which indicates that entrepreneurs struggle to survive their first five years of business because they lack the fundamental business knowledge regarding accounting, finance, marketing, human resource management and other aspect of a successful business structure.
The Executive Director, FATE Foundation, Adenike Adeyemi, said: “The advent of social media and its effect on digital marketing, customer service, people management, market and competitor research, as well as other digital solutions for accounting and payment management, have added to the relevance of a digital component to the training which has only resulted in enhancing and deepening the richness and impact of the program which is one of the reasons for the partnership with Facebook.”
She added that research has shown that startup businesses are essentially in search of viable business models during the teething stage characterized by problems arising from the absence of the right processes and structures for their business. The program goes further to provide support regarding funding linkages, access to markets, and growth strategies among others in class sessions.
Prospective applicants can visit the FATE Foundation website: www.fatefoundation.org/aep, for more information on application, commencement and closing dates and follow them on all their social media platforms for regular updates.
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