MTN offers 60m subscribers reduction in tariffs
THE about 60 million MTN subscribers in Nigeria are now to enjoy reduced tariff on calls with the opportunity to make calls at half-price to as many as 11 specific friends or family members while enjoying greater value for money on an extended amount of call time.
This is coming on the heels of its recently re-launched MTN TruTalk service, which allows for an upgrade of the Family and Friends feature.
This upgrade avails customers more talk time and an opportunity to make calls at half the rate. The value offerings provide a tariff as low as 11 kobo/sec to 11 registered numbers, eight on-net and three off-net numbers, for Family and Friends.
Chief Marketing Officer, MTN Nigeria, Bayo Adekanmbi, alluded to the fact that halving the tariff was to enable people get things done, while adding that Nigerians now have the liberty to pick their best eleven across all networks to add more value to their lives.
“For us, customer satisfaction is key, which is why we are offering even more value for money by upgrading the Family and Friend feature so our customers can talk endlessly with the best 11 members of their team”, Adekanmbi said.
General Manager, Corporate Affairs, MTN Nigeria, Funmi Onajide, said with the re-launch of the MTN TruTalk service, the company is striving to meet and exceed the expectations of its subscribers, with a promise to create other innovative products in the course of the year.
“For us at MTN, the launch of these extensions to the MTN TruTalk plan is an attempt to demonstrate our understanding of the desires of the vast majority of customers. This is the desire to talk cheaper. Whilst it is true that this industry is gradually moving to Telco 2.0 with focus on data and digital services, we also realise that there is a need to make it easier for people to talk. Although at the moment, data is the crown-prince, voice remains king,” Onajide stressed.
MTN TruTalk is a prepaid tariff plan that offers a flat rate of 20 kobo/sec across all networks from the first second a call is initiated.
The MTN TruTalk service is currently available to only pre-paid customers.