‘Tecno’s innovations are powered by local consumers’ insights’
Jesse Oguntimeyin is the Public Relations and Strategic Partnership Manager, at Tecno Nigeria. In this interview with ADEYEMI ADEPETUN, he spoke on growth projection and survival strategies of the brand in the country.
IDC report ranked Tecno 4th in the Global Mobile Phone Brand list. What is driving this feat?
We are really excited about the news of our growth and progress as stated by IDC, however, we do not think we have ‘arrived’. Though we have come a long way and have also succeeded in climbing up the ladder of relevance quickly amidst fierce competition from bigger mobile phone brands however, we believe this feat has only been made possible primarily due to our progressive thinking culture at Tecno. Our innovations are powered by local consumers’ insights and laced with global technologic.
Tecno has gained ground among smartphone brands in Africa and is also fairing well in Middle East. What are the new markets on the list?
In 2017 we expanded into Myanmar, Iran, Vietnam, Thailand and Indonesia. In 2018, we will be marching into Russia, South America, Brazil.
Tecno has partnered with international brands such as Manchester City and lately Google. What value will the partnership with Google offer Tecno consumers?
Our partnerships are very strategic and with each one of them, there are certain expectations that are not only met but also surpassed. Our latest partnership with Google is helping both brands work in unison to deliver reasonably priced technology to consumers in emerging markets across the world.
Our first project together is the recently released F Series which is the first of its kind and will be very relevant to consumers without deep pockets yet in need of functionality and design. We have also partnered with MTN and 9Mobile to provide superb data offerings to their subscribers. These subscribers will have access to enjoy 100 per cent bonus on every data bundle purchased for six-months.
The company launched new devices into the Nigerian Market, the Camon X series and the Tecno F series, what are the key features of each of these devices?
We had a global launch for the mentioned devices here in Nigeria. The Camon X series are camera-centric and boast of 20MP front camera for the X and 24MP for the X-Pro, which is a first in Africa. The Tecno F series are powered by Android Oreo (Go Edition) which is optimized to offer consumers lots of benefits including a smooth and fast experience for devices with 1GB of RAM or even less, then provide new and re-imagined Google apps for entry-level Smartphones including Google Go, YouTube Go, and the Google Assistant for Android (Go edition) with enhanced data efficiency.
These days, consumers burn with the desire to express themselves. The advent of Social Media has only fueled this new behavior such that no matter the aesthetic beauty of your phone and its functions, if the camera isn’t topnotch then you can be certain smartphone enthusiasts will look elsewhere. Amongst other offerings, the high-end specifications of our cameras and their complimentary features distinguish us from the competitors and this has contributed to our growth as a company in many ways.
What is the acceptance rate of Camon X and what future lies for X Pro?
We are very amazed by the response to the Camon X. The kind of reviews we have gotten in the media and from consumers has been nothing short of a testament to how niche our products are. Our unspoken mantra is ‘TeCNO for Nigerians’. That is, TECNO is the brand that cares about Nigerians and that Nigerians should care about.
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