Having identified the gaps in domesticating Intra-Africa tourism, Goge Africa and its partners have come together to launch the Destination West Africa project in order to encourage Africans to travel within Africa.
  
According to the organisers, aside the advocacy for Intra-Africa tourism that would give rise to sharing the beauty of African common heritage, cultural similarities and diversity with one another and the global community, improve Tourism, culture and business opportunities in West Africa, attract Nigerian travelling population to visit West African countries whilst position partnering countries as must visit destinations in Africa. This would also draw the attention of world travelers to the sub-region.
  
Considering how intra Africa travel and tourism has had its challenges bordering from lack of awareness of its destinations, to barriers that impede air travel, which has further been exacerbated in a post pandemic era, the organisers are now campaigning for a firm policy around African travels.
  
The project will see the organisers engage with government, policy makers, national tourism boards and stakeholders in host countries.
  
As travel and tourism rebounds, the organisers are advocating for the lowering of barriers and cost of intra-Africa travel especially on the west coast to enable tourists explore the gems it has to offer rather than making Dubai, America or Europe their first choice.
  
The campaign will kick off with the West coast of Africa. The first leg will see them touring four West Africa countries, namely; Benin, Togo, Ghana and Ivory Coast, with Nigeria as the hub, while the second leg spans Gambia, Senegal, Sierra Leone, Liberia and Guinea Conakry.
  
Each leg of the project will take a minimum of two weeks. The team comprises Destination promoters, tour operators, media, bloggers, influencers, travel and tourism advocacy group, TV show hosts and celebrities.
  
The organisers noted that West Africa offers free movement and visa-free opportunity through ECOWAS protocol, which makes it easier and affordable for the tourists. “The team will visit tourist attractions to shine the light on destinations with the aim to promote trade and economic activities within the region.”