To tackle the challenges of poultry feed businesses in Nigeria, Pandagric Novum Limited, manufacturers of Supreme Feeds recently hosted its annual Distributors Conference in Abuja to discourse on redefining the concept of farming to improve the sector.
The conference, which was held in Abuja with the theme: ‘Partners For Growth,’ brought together distributors from 36 states of federation that were also rewarded with recognition awards and cash gifts based on their efforts and customer satisfaction feedback.
According to the organisers, this year’s conference was hinged on fostering a stronger relationship between the company and its distributors as well as rewarding them for their patronage over the years.
On how to tackle the challenges in the sector, Chief Executive Officer, Bruce Spain, said, “We understand the difficulties that abound in carrying out this kind of business in Nigeria, and so, it became imperative for us to form a close-knit community where we welcome distributors into our Supreme Feeds network and reward them for their efforts. We want our customers to have a rewarding business that would expand their market shares.
This is the basis of this conference, to honour them as their success is our success.” A total of 65 distributors were awarded the Prestige Category awards, while 13 were awarded in the Bronze Category and seven distributors got the Silver awards. One distributor got the Gold Category plaque, and another was awarded the Diamond Category plaque.
Also, nine distributors were awarded Regional Champions awards, while the National Awards went to the top three distributors nationally. Olaji Farms was third place winner, and Eggbath Global Ltd., was second place while the first prize went to Esthernaco Nigeria Ltd. Each award had a cash price attached to it.
One of the awardees, Olayemi Segun, who became a distributor some years ago, said the award would help him stock more birds thereby improving his sales.
Also, Dr. Hauwa Yahaya, who became a distributor two years ago said, “Pandagric has made me have more connections with other distributors and on my own. I have brought in more farmers, who are testifying amazingly to the results they are getting from Supreme Feeds.”
“At Pandagric, we want to redefine the concept of farming and be the choice producer of feeds and food in Nigeria. When you talk of Supreme Feeds, you talk about feed that gives quality nutrition, something a bit more advanced than what others have to offer in the market,” the General Manager, Sales and Marketing, Tunji Osoko, said.
