Uganda Tourism board visits Nigeria, showcases potential, forge partnerships to grow inbound traffic

To promote the country’s vast tourism potential and destinations to Nigerians who love to travel, a team from the Uganda Tourism Board (UTB) led by its Market Destination Representative, Anthony Ochieng, visited Nigeria.

“One of the things that we are targeting so much to market is faith-based tourism. In the past, we have had pilgrims traveling to Uganda to experience the Uganda Martyrs celebration, which usually takes place on June 3 every year. And from statistics, Catholics and Anglicans make the major religious stakeholders in Nigeria,” Ochieng said.

On his part, Donald Musobozi, another UTB delegate, said Nigeria remains a big market in Africa, adding that it is time for Africans to patronise their own and learn more about various African heritage, which would create more business opportunities among African countries. “I feel Uganda, Kenya, and Nigeria are like siblings. When you look at the pattern of a Nigerian and a Ugandan, there is not much difference. Talk of nightlife, Ugandans party too. It is totally the same. And I have also seen a lot of music collaborations among big music artistes from the two countries.”
  
According to Musobozi, with a population of 47,729,952 (2023 estimate) and total land mass measuring about 241,038 square kilometers (93,065 square meters), Uganda is landlocked in the East Africa region. “It is bordered to the east by Kenya, to the west by the Democratic Republic of the Congo, to the south by Tanzania, the south-west by Rwanda, and the north by South Sudan. It is located in the African Great Lakes region, and lies within the Nile basin with a varied but generally modified equatorial climate. The southern part of the country includes a substantial portion of Lake Victoria, shared with Kenya and Tanzania. The name of the country came from the Buganda kingdom, which encompasses a large portion of the south of the country, including the capital Kampala. Its language Luganda is widely spoken in Kampala and throughout the country. It is followed by English, which is also the official language since 1962.”
  
Musobozi further said notwithstanding the country’s diverse culture (fourth most culturally diverse country in the world), Uganda is Africa’s third most open country in terms of visa access. “Its citizens are the friendliest, and it also boasts of the continent’s largest music festival and most exciting night life with Kampala serving as the signature hub of night life in the East Africa region.

The vibrant music industry plays a fundamental role in the social and economic lives of the citizens. It is ranked number three in Africa as far as music and entertainment is concerned. The music industry is fully immersed in festivals; hence music festivals like Nyege Nyege – a four-day annual international music fiesta that is held every September. The festival has been described as the biggest music festival in Africa by attendees and revelers. It gained its name from Swahili word Nyege, which stands for peace, respect, and abundant joy. Another annual music festival of the country is the Afro Palooza, a two-day music fest that has featured some of Africa’s and global music sensations including Morgan Heritage, Sauti Sol, Rema and numerous Ugandan music artistes,” Musobozi said.
  
Uganda no doubt has inked its name as the Pearl of Africa, given its lush forests, breathtaking waterfalls, untamed savannahs and peaceful lakeshores. Its roads are lined with mango, jackfruit, banana trees, and rolling hills which are home to tea and coffee plantations, while the lakes and rivers flanked by thickets of tall elephant grass makes it Africa’s emerald Eden.
  
The greenery juxtaposed with red fertile soil and dense jungles are a wild sanctuary for endangered Mountain Gorillas and Chimpanzees. This makes it one of the three countries in the world where it is possible to join the mountain gorillas in their natural habitat without fences, and it is home to the highest number of them.