It is no gain to say, music can influence how much you like the taste of a beer. On this premise, Nigerian Breweries is set to stage The Big Weekend Experience – an extraordinary fusion of beer and music that guarantees an exhilarating spectacle.
Scheduled to commence today, September 16 to October 22, beer and music lovers from across Nigeria will be feted to an explosion of excitement through good music, great company, and the finest brews, as Goldberg and Life Beer will lead the charge, ensuring this event is an experience like no other.
Also, the entire portfolio of the breweries’ top-notch brands like 33 Export, Star, Desperados, Heineken, Zagg, Legend, the newest brand in the teeming portfolio, Goldberg Black and many more, will also be making appearances at the activations, offering a wide array of options to satisfy every consumer.
Under the vibrant Nigerian night sky, some of the nation’s most electrifying music artistes, including Skales, Orezi, and May D, will take the stage, promising an energy level that will set hearts racing and rhythms that will be impossible to resist.
Highlighting the giant breweries’ unwavering commitment to quality brands and creating thrilling consumer experiences, the National Trade Marketing Manager, Mfon Bassey said, “Nigerian Breweries has been synonymous with quality brands and experiences for decades. We’ve pioneered events like Star Trek, Gulder Ultimate Search, Maltina Dance All, and many others that show our dedication to setting the standard. This time, we’re bringing our finest brews to The Big Weekend Experience, ensuring that no one is left out.”
Expressing his joy at being part of the artiste lineup for the event during the press conference to herald the show, one of the performing artistes at the event, Skales shared his personal connection with the giant brewery, even as fondly recalled growing up with his grandmother and mother running a warehouse housing brands from the breweries’ portfolio.
According to Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc., Ita Bassey, “The Big Weekend Experience is packed with non-stop entertainment, games, and surprises. It’s more than a party; it’s about creating memorable experiences for our customers. The Big Weekend is our way of thanking our loyal customers for their unwavering support over the years.”
The show promises music, laughter, and the perfect brews to lift consumers’ spirits nationwide. To stay updated on the dates and outlets closest to you, follow The Big Weekend on social media at @bigweekendexp.
