As part of efforts aimed at championing innovation and excellence acrosectors, Marketing Edge has rebranded its yearly award. It is now known as the Edge Awards.

Publisher/Chief Executive Officer of Marketing Edge, John Ajayi, disclosed that this edition, slated for September 28, 2024, is designed to encapsulate the future of the industry, emerging trends and creative genius that drive the sector. He added the award also extends coverage to other areas of economic life as a business magazine of repute and renowned pedigree.

According to Ajayi, the renaming to Edge Awards, with a customised plaque symbolising victory and success, perfectly aligns with the modern marketing landscape, where brands, agencies, and personalities need to stay ahead of the curve to remain relevant.

He further noted that the term ‘Edge’ is symbolic, representing the competitive advantage and innovative edge that brands, corporate players, gladiators and marketers must possess in today’s rapidly changing environment.

To Ajayi, “the Edge Award reflects Marketing Edge’s broader mission and vision, which is to provide a platform that honours and inspires players who have made their mark not only in the marketing and advertising community but also in politics, entertainment, and other fields.”

By expanding the award categories to encompass diverse sectors such as oil and gas, ICT, insurance, air transport, politics, road transport, construction, real estate, healthcare, infrastructure, and others, he stated the Edge Award also aims to recognise and celebrate excellence across a broad range of industries.

He said the idea to rebrand the signature award came at a time when the marketing industry is undergoing rapid transformation, both locally and globally. He disclosed, “the award would, therefore, serve as a beacon of possibilities in the industry, recognising creative efforts that truly push beyond boundaries. As brands, agencies, and personalities navigate the complexities of the Nigerian market and society, balancing traditional values with cutting-edge technology, the award would continue to offer a prestigious platform to celebrate those who successfully merge innovation with strategic, tactical, and insight-driven initiatives.

This latest move will not only reposition the award in the eyes of industry stakeholders but also emphasise Marketing Edge’s role as a thought leader in the integrated marketing communications space. It will also continue to serve as a guiding light for brands seeking to stay competitive and relevant in a marketplace that thrives on innovation and excellence. While the marketing and advertising landscape continues to evolve, the Edge Award will remain at the forefront, recognising those who dare to lead with bold ideas, creative strategies, and groundbreaking initiatives.”
In conclusion, he said, “we are poised for internal creative disruption of our business, as the only way to predict our future is to create it.”