AREWA24 expands to 4 west africa markets, partnership with canal+

AREWA24, the leading 24/7 Hausa language family entertainment, lifestyle television channel and production studio in West Africa, in collaboration with CANAL+ International, is delighted to announce a major expansion of its television broadcast reach into four additional countries: Benin Republic, Burkina Faso, Mali and Togo, on CANAL+ CH 297, extending AREWA24’s presence to eight West African countries, including Nigeria, Niger, Cameroon and Chad.

This important expansion demonstrates the strategic and enviable partnership between CANAL+ International and AREWA24 in democratising access to quality information and entertainment across Africa. This growth brings AREWA24’s unique blend of quality programming to millions of potential television viewers across Benin Republic, Burkina Faso, Mali and Togo.

“We are thrilled to offer our programming to millions of new viewers in Benin Republic, Burkina Faso, Mali and Togo, in partnership with CANAL+ International” says Celestine Umeibe, AREWA24’s Deputy CEO and Chief Commercial Officer. This expansion marks a pivotal milestone in AREWA24’s journey of becoming the leading media organization in Africa. It has further strengthened our global presence, uniting language and culture across West Africa, while opening significant opportunities for advertisers and brands to connect with viewers in dynamic and high-growth West African markets.”

AREWA24’s diverse lineup of shows, such as its hit drama series; Dadin Kowa, KwanaCasa’in and GidanBadamasi, its popular youth show, Arewa Gen-Z, its women’s show, Mata A Yau, and its daily breakfast show, Gari YaWaye, its continuous commitment to international standards of production quality, and the production of locally-relevant programming that reflects pride in culture, makes it the most trusted source of Hausa language family entertainment.