Sahara Group Foundation, the social impact arm of Sahara Group, has flagged off its ‘Making A Difference Around Africa (MADAA)’ initiative. It is aimed at boosting the aspirations of African entrepreneurs.

Speaking at the unveiling of MADAA, which attracted stakeholders from corporate businesses, entrepreneurs, and members of the press, the Head of Programmes at the Foundation, Chidilim Menakaya, said the initiative would offer sustainable economic opportunities to its target demography, which are budding entrepreneurs with remarkable business ideas.

“MADAA is a strategic platform developed by Sahara Group Foundation to identify entrepreneurs and social innovators, who are on the cusp of greatness and provides the much-needed impetus to scale their novel ideas, as well as their small businesses, to great heights.”

Menakaya explained that the launch of the MADAA initiative underscored Sahara Group Foundation’s unwavering commitment to “building sustainable communities through entrepreneurship,” stressing that it represented the first project among an array of curated social interventions designed to promote sustainable development in Africa.

“By growing and scaling the base of entrepreneurs, who have exceptional ideas that can transform the continent’s economic fortunes.”

Noting that the application to be part of the MADAA drive would last till the end of November, saying: “We are actively on the lookout for the extraordinary, the unusual, those whose business ideas can be nursed to fruition sustainably, particularly with the deployment of locally occurring resources.

Entrepreneurs desirous of moving their craft to the next level need to head to www.saharagroupfoundation.org to apply for MADDAA right away.”