Johnnie Walker Blue Label Partners with Chef Fregz

Johnnie Walker Blue Label Partners with Chef Fregz: A Toast to Bold Steps and Fine Taste at The Joy of Us Dinner
Johnnie Walker Blue Label and Chef Fregz Redefine Luxury Dining at The Joy of Us Dinner
Johnie Walker Blue Label Pairs Up with Chef Fregz: Celebrating Craft, Connections and Bold Flavours

Johnnie Walker Blue Label along with renowned culinary maestro, Chef Fregz, hosted the city’s most elite personalities at The Joy of Us Dinner – an exclusive dining experience on 6th and 8th December celebrating fine taste, the journeys that define us; and the connections that we make along the way.

For two unforgettable evenings, guests were treated to a six-course dinner meticulously crafted by Chef Fregz. Each course was a sophisticated fusion of authentic Nigerian flavours , paired with the rich and complex flavours of Johnnie Walker’s most luxurious blend- Johnnie Walker Blue Label. With only one in 10,000 casks meeting the requirements to go into the Johnnie Walker Blue Label blend, this culinary experience was an unrivalled symphony, celebrating rare depth of flavours with the joy of shared connections.

Speaking passionately on the partnership, Chef Fregz expressed that the experience marks a major milestone in his culinary career. Reflecting on his early days at the prestigious Le Cordon Bleu, Paris, and now the fulfilment of a lifelong dream collaborating with the world’s number 1 scotch whisky, Fregz shared: “Partnering with Johnnie Walker Blue Label has been a dream come true. ‘The Joy of Us’ dinner is a celebration of my journey, the bold steps that have made me and the connections that have shaped me; they are the driving force that propels me towards my dreams ”

“Our partnership with Chef Fregz embodies Johnnie Walker Blue Label’s commitment to partnering with pioneers who shape culture through their craft; ,” Ifeoma Agu- Group Head of Culture, Influencers & Advocacy for Diageo Southern, West & Central Africa, said. “Chef Fregz’ journey is one of dedication to craft, bold choices, and an unwavering pursuit of excellence. Together, we have created a luxurious experience to celebrate life’s memorable moments and the people who walk with us.”
This remarkable collaboration between Chef Fregz and Johnnie Walker Blue Label stood out as a tribute to excellence, celebrating the bold pursuit of a future defined by purpose and refinement.

About Johnnie Walker
Johnnie Walker is the world’s number 1 Scotch Whisky brand (IWSR 2023) & the world’s number one International Spirits Brand (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else.

Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and the number one trending Scotch (Drinks International, 2024).

Johnnie Walker is the world’s most iconic Scotch whisky brand, renowned for its rich heritage and unwavering commitment to progress. For over 200 years, Johnnie Walker has celebrated boldness, resilience, and the journeys that define us, inspiring millions to take their next step with confidence. Through its iconic Keep Walking mantra, the brand champions individuals and communities who push boundaries, and embrace creativity and novel experiences.

Whether enjoyed neat, on the rocks, or in expertly crafted cocktails, Johnnie Walker continues to symbolize sophistication, innovation, and progress.

For more information about Johnnie Walker and its campaigns, follow @JohnnieWalkerafrica on Instagram.

DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world.
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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