A public relations and integrated communications consultancy, Chain Reactions Africa, has received three awards at the Lagos PR Industry Gala and Awards (LaPRIGA) 2024.
Chain Reactions Africa emerged as the winner of the ‘Public Sector PR Campaign of the Year’ for the firm’s Windfall Tax Policy Campaign for the Federal Inland Revenue Service (FIRS).
The campaign was aimed at first, sensitising the Nigerian public about the Windfall Tax Policy and then, securing the compliance of key stakeholders for the policy.
The same campaign also clinched the ‘Best in Crisis Management’ award, off the back of its use of strategic communication to manage and avert the crisis that would have been precipitated by the enforcement of the windfall tax by the FIRS.
The high point of the day for the company was the crowning of its Managing Director and Chief Strategist, Israel Opayemi, as the ‘Most Influential PR Professional’ for his exceptional professional personae, charismatic industry leadership, enviable profile, and commitment to the growth of the Public Relations industry.
Opayemi charged the winners and all practitioners to drive better storytelling of their organisations and clients.
“Let us be the best. We are Public Relations people, let us tell the stories of our respective organisations and clients better than ever before,” he said.
He acknowledged the invaluable contributions of his team to Chain Reactions Africa’s unceasing accomplishments. describing them as the real shining stars of these honours.
Speaking at the event, the Chairman of Nigeria Institute of Public Relations (NIPR Lagos Chapter), Comfort Nwankwo, congratulated all the winners for their recognition as shining stars and urged them to be an inspiration to others while sustaining the momentum of success, and character, and bravery.
“As we honour our shining stars tonight, let us reflect on our collective responsibilities and use our influence to advance inclusivity and sustainability in Public Relations. I challenge each of you to champion youth involvement, prioritise community breeding narratives and uphold the highest standards of integrity in all that you do. I congratulate all nominees and winners tonight, may your success serve as an inspiration to others,” she said.
According to the Chairman, Selection Committee, Lead Consultant/CEO, Leap Communications, and Publisher of Breezy News, Muyiwa Akintunde, the event, themed, ‘The Shining Stars’, had 22 award categories, and 81 entries were submitted in 21 categories, with the ‘Best in Political Communication’ not having any submission for this year’s edition. Others are ‘The Special Honorary Awards’ and ‘The Lifetime Achievements Award for select public relations industry veterans.
